SEO Executive
7 months ago
**Please find the attached JD for SEO Executive**
- **Digital Marketing**:
- Outline Ads/ Group Ads and Site-link extensions, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI/ROAS.
- Understanding of Bid-Strategy and optimise campaigns based on quality leads.
- Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- **Requirements and skills**
- Manage PPC campaigns across Google, Bing, and other paid platforms.
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools
- Experience with website analytics tools
- Familiarity with A/B and multivariate experiments
- **Key Functional Areas of Responsibility**:
- Plan, develop and implement our SEM/SEO strategy
- Work towards organic search optimization and ROI maximization
- Identify key SEO/SEM KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
- **Professional Skills & Qualifications**:
- 2 years of experience as SEO/SEM Executive or similar role
- 2 years of experience in Technical / Analytical Skills.
- Proven success in SEO
- Expertise in A/B and other testing methods
- Familiarity with HTML, CSS, JavaScript is a plus
- Good time-management skills
Pay: ₹15,000.00 - ₹20,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
Work Location: In person
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