Digital Marketing Expert

2 weeks ago


Coimbatore, India Straightline Technologies Full time

At Straightline, you will work with the world's most talented data scientists, engineers, and thought leaders to change how businesses work. We think globally, stand outside the box and see our workmates as friends.

Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.

**Skills**:
You'll need to have:

- Strong verbal communication skills for articulating ideas to colleagues and clients
- Excellent written communication skills for producing high quality content
- Attention to detail and accuracy
- The ability to work independently and flexibly
- The capacity to prioritise and work across multiple projects
- Creative skills for contributing new and innovative ideas
- Knowledge of existing and emerging social media platforms

**Responsibilities**:
As a digital marketer, you'll need to:

- Create and upload copy and images for the organisation's website
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Design website banners and assist with web visuals
- Communicate with clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications
- Assist with paid media, including liaising with digital advertising agencies
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage the contact database and assist with lead generation activities
- Negotiate with media suppliers to achieve the best price for clients.

Working hours are typically 37 to 40 hours per week, although hours will increase during large-scale marketing campaigns and project work. Part-time work is available. Short-term contracts are also available



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