Performance Marketing Executive

3 months ago

Makarba Ahmedabad Gujarat, India NFlow Technologies Full time

**Role & responsibilities**:

- Execute and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Perform keyword research, ad copywriting, and A/B testing to optimize campaign performance.
- Run the shopping Ad campaign and E-commerce Ad Campaign
- Monitor budgets, analyze campaign metrics, and generate insightful reports for performance evaluation.
- Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives.
- Review competition strategies, strengths, and opportunities.
- Generate and analyze weekly and monthly reports and find out the improvement areas.
- Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on ad spend, etc.
- You will be responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients.
- Excellent understanding of keyword research and campaign optimization techniques.
- Familiarity with A/B testing methodologies and data-driven decision-making.
- Effective communication skills and the ability to work collaboratively in a team environment.
- In-depth knowledge of Google Ads, including hands-on experience with or knowledge of Google Merchant Center.
- Familiarity with e-commerce platforms and product data feeds.
- Experience or knowledge of bid management tools and analytics platforms.
- Demonstrated expertise in overseeing PPC campaigns, encompassing shopping, search, video, display, and remarketing, preferably within a comparable industry, either through practical experience or comprehensive knowledge.
- Excellent communication skills to collaborate effectively with team members and clients.
- Google Ads or other relevant certifications are a plus.

**Perks and Benefits**
- 5 Days Working.
- Christmas & New Year Holidays Employee-friendly Work Culture.
- Rewards & Appreciation.
- Leave Encashment.
- Events and Festive Celebrations.
- Competitive compensation and benefits package.
- Opportunity for professional growth and development.
- Collaborative and innovative work environment.

**Job Types**: Full-time, Permanent

**Salary**: ₹10,626.27 - ₹60,957.39 per month

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Google Ads: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 9054331400

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