SEO Executive
4 months ago
**Key Responsibilities**:
**1)Campaign Strategy and Planning**:
- Collaborate with the marketing team to understand the organization's goals and target audience.
- Develop Google Ads strategies tailored to promote animal welfare awareness, adoption, fundraising, and related initiatives.
**2)Campaign Implementation**:
- Create and manage Google Ads campaigns, ad groups, and ad copy.
- Ensure ad messaging aligns with the organization's mission and values.
- Implement tracking and conversion mechanisms to measure campaign effectiveness.
**3)Budget Management**:
- Monitor and manage the daily and monthly ad budget effectively.
- Adjust bidding strategies to maximize the impact of available resources.
**4)Keyword Management**:
- Conduct keyword research to identify relevant keywords related to animal welfare, rescue, and advocacy.
- Manage keyword lists and negative keywords to improve campaign relevance.
**5)Ad Performance Optimization**:
- Continuously A/B test ad creative’s and landing pages to improve click-through rates and engagement.
- Optimize ad extensions and scheduling for better campaign performance.
- Implement and optimize remarketing campaigns to re-engage supporters.
**6)Data Analysis and Reporting**:
- Regularly monitor and analyze campaign performance using Google Analytics and Google Ads data.
- Generate reports summarizing key performance metrics and provide insights for improvement.
**7)Quality Score Management**:
- Focus on improving Quality Scores by enhancing ad relevance and landing page experience.
**8)Advocacy and Outreach**:
- Collaborate with the organization's advocacy and outreach teams to align advertising efforts with awareness and fundraising campaigns.
**Qualifications**:
- Bachelor's degree in marketing, advertising, communications, or a related field (preferred).
- Google Ads certification is highly desirable.
- Proven experience in managing successful Google Ads campaigns.
- A deep passion for animal welfare and advocacy.
- Proficiency in using Google Ads, Google Analytics, and other relevant advertising tools.
- Strong analytical skills and a data-driven approach.
- Excellent communication and collaboration skills
**Job Types**: Full-time, Part-time
Expected hours: 8 per week
**Benefits**:
- Flexible schedule
- Work from home
Schedule:
- Morning shift
- Night shift
Supplemental Pay:
- Yearly bonus
Ability to commute/relocate:
- Mohali district, Punjab: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 1 year (preferred)
- Google Ad Specialist: 1 year (preferred)
**Language**:
- Hindi (preferred)
Work Location: In person
Expected Start Date: 01/09/2024
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