Sales Assoc Coordinator

Responsibilities:
**Main Responsibilities & Tasks**

**Market**
- **Delivering Secondary monthly targets and Gross Revenue growth**
- **Planning routes efficiently to increase productivity**
- **Increase Net Distribution by increasing number of outlet served**
- **Increases Weighted Distribution by increasing SKU count in existing outlets**
- **Ensuring stock availability and Rack Execution as per planogram**
- **Relationship building in the market to maximize customer satisfaction**

**Training & Communication**
- **One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability**
- **Monthly target setting for each salesmen**
- **Works with PSRs in market to coach him/her on market execution**
- **Monitors PSR performance using regular sales reports**
- **Communicates incentives and motivates PSRs to achieve targets**

**Distributor**
- **Distributor/Hub/Spokes appointment and retirement for territories**
- **Managing DB health (ROI) by ensuring adherence to Joint Business plan**
- **Jointly responsible for recruitment and retention of sales representatives**
- **Minimizing expiry/stales by ensuring FIFO and stacking norms of products**
- **Tracking correct and timely delivery of orders in the market**
- **Ensuring food compliance of every distributor**
- **Facilitating development of distributor on PepsiCo sales competencies
**Key Capabilities / Competencies**

**Competencies**

**Knowledge**

**1. FMCG Sales and Distribution Model**
**2. Computer - Excel, Word, Outlook**
**3. Local language (good to have) and Basic English**
**4. Data proficiency - ROI Model**

**Skills**

**1. Negotiation**
**2. Communication**
**3. People management**
**4. Time Management**
**5. Critical Thinking**
**6. Analytical Ability**
**7. Problem Solving**

**Key Interfaces**

**Internal**

**Area Sales Manager**
**Market Development Manager**
**Sales Development Manager**
**Revenue Manager**
**Supply Chain Manager**
**Unit Finance Manager**
**Unit HR Manager**

**External**

**Customers**
**Distributors**
**Sales Representatives | 3**rd** Party**

Qualifications:
**Qualifications**
- **Any under graduation**:

- **Post Graduation (Tier 2/3 College)**:

- **Preferable MBA**

**Experience**
- **3 to 10 Years**:

- **FMCG/ Similar Sales**

**and Distribution