Google Ads

3 weeks ago

Thaltej Ahmedabad Gujarat, India MediaNV Full time

Job description

**Company profile**: Media NV was established in the year of 2014. Our headquarter is in North America. We are an MNC company, and we have an office in Ahmedabad.

**Job requirement**

**Designation: SEM Analyst**

**Education qualification**:BCA/MCA/B. Tech./M. Tech./B.SC.IT/BE Computer

**Job Location**:Thaltej, Ahmedabad (**WFO**)

**Experience**:
Must have a minimum of 2 years in Google Ads

**Job Overview**:
As an SEM Analyst, you will be responsible for developing, implementing, and optimizing paid search campaigns to meet business objectives. You will analyze data, identify trends, and make data-driven recommendations to improve campaign performance. Collaboration with cross-functional teams, staying updated on industry trends, and ensuring the alignment of SEM strategies with overall marketing goals will be integral to success in this role.

**Responsibilities**:
**Campaign Strategy and Planning**:

- Develop comprehensive SEM strategies aligned with business goals.
- Conduct keyword research and competitor analysis to identify opportunities.
- Set campaign objectives, budgets, and timelines.

**Campaign Setup and Execution**:

- Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads.
- Write compelling ad copy and create relevant landing pages.
- Implement tracking mechanisms for accurate performance measurement.

**Keyword Management**:

- Proficiency in conducting keyword research using tools like Google Keyword Planner, Ubersuggest, SEMrush, or Moz.
- Regularly update and refine keyword lists based on performance data.
- Monitor and adjust bidding strategies to maximize ROI.

**Ad Copy and Creative Testing**:

- Develop and test various ad creatives to improve click-through rates.
- Analyze A/B test results and implement changes accordingly.

**Conversion Tracking and Analytics**:

- Implement conversion tracking mechanisms with Google Tag manager and utilize web analytics tools (e.g., Google Analytics) to measure campaign performance and provide insights.

**Data Analysis and Reporting**:

- Analyze campaign performance data using tools like Google Ads and Analytics.
- Generate regular reports highlighting key metrics, trends, and insights.
- Provide actionable recommendations based on data analysis.

**Budget Management**:

- Monitor and manage campaign budgets effectively.
- Optimize spending to achieve the best possible results within budget constraints.

**Competitor Analysis**:

- Stay informed about industry trends and changes in search engine algorithms.
- Conduct competitive analysis to identify opportunities and threats to fill the bridge gap.

**Collaboration**:

- Work closely with other marketing teams, such as SEO and content marketing, to ensure cohesive strategies.
- Collaborate with designers and developers to create effective landing pages.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in managing paid search campaigns.
- Google Ads Search Certification is mandatory and Bing Ads certification is a plus.
- Strong analytical skills with proficiency in data analysis tools.
- Excellent communication and collaboration skills.
- Detail-oriented and capable of managing multiple tasks simultaneously.
- Stay updated on industry trends and best practices.

**Job Types**: Full-time, Permanent

**Salary**: ₹25,000.00 - ₹60,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 2 years (required)

Work Location: On the road

Expected Start Date: 30/04/2024

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