Marketing Executive

7 months ago


Calicut, India ScalingUpWork Full time

**Responsibilities**:

- Conduct thorough market research to identify trends, customer preferences, and competitive landscape within the glass manufacturing industry. Analyze data to make informed marketing decisions.
- Develop and implement comprehensive marketing strategies to promote our glass products, targeting both B2B and B2C segments. Create annual marketing plans, including budgets and timelines.
- Work closely with the creative team to ensure consistent brand messaging and visual identity across all marketing collateral, including websites, brochures, social media, and advertising campaigns.
- Identify and pursue new business opportunities by generating leads through various marketing channels. Nurture leads throughout the sales funnel and collaborate with the sales team to convert leads into customers.
- Coordinate participation in industry-related trade shows, exhibitions, and events. Prepare marketing materials, booth displays, and presentations to showcase our products effectively.
- Establish partnerships and collaborations with relevant industry associations, suppliers, and influencers to expand our reach and credibility within the market.
- Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and key performance indicators (KPIs). Provide regular reports on campaign performance and make data-driven recommendations for continuous improvement.
- Gather and analyze customer feedback to identify areas for product and service improvement. Use insights to enhance customer satisfaction and loyalty.

**Qualifications**:

- Bachelor's degree / Diploma or a related field.
- Proven experience as a Marketing Executive or similar role, preferably within the glass industry or manufacturing industry.
- Strong understanding of marketing principles, including digital marketing, branding, and lead generation.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools such as Google Analytics, CRM systems, and social media management platforms.
- Creative thinking and the ability to develop innovative marketing strategies.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Strong project management skills with the ability to manage multiple tasks and deadlines.

**Experience**: 2+ years

**Salary**: ₹20000

**Education**:Bachelors / Diploma

**Location**: Kozhikode

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Commission pay
- Performance bonus
- Quarterly bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing Executive in Glass industry: 2 years (preferred)
- Marketing Executive in Manufacturing Industry: 2 years (preferred)
- digital marketing, branding & lead generation: 2 years (preferred)

Work Location: In person

**Speak with the employer**
+91 8714565751


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