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**About Testbook**:
The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
**Roles and Responsibilities:
- Responsible for the overall organic traffic growth of the organization
- Responsible for creating SEO strategies, identifying growth opportunities and areas of improvements
- Technical Website Audit to find and rectify issues on the website
- Performing competitive analysis to identify missing opportunities and drive growth
- Working closely with the tech team to fix the technical issues of the website, ability to plan and prioritize the tasks
- Working closely with the content team to ensure all content is well-optimized before publishing
- Identifying and improving website crawling and indexing, page speed, user experience, and mobile-friendliness
- Responsible for managing a team of SEO Manager and SEO Executives
- Responsible for execution of Content and SEO strategy.
- Implement various off-page strategies to improve website credibility visibility in search
- Understanding the Implementation of various types of content schema
- Responsible for understanding the trending content using various analysis
- Creating the content in a timely manner.
- Coordinating with tech and product team for implementation of different changes needed for SEO improvements
**Requirements**:
- Min. 7-8 years of experience in the SEO Field
- Experience in managing a team of atleast 5 people in the SEO and content field
- Solid understanding of Basic and Advanced SEO Techniques, and well-versed with on-Page, Off-Page, Site Level SEO techniques
- Solid understanding of Google Analytics and Search Console as well as other SEO tools to derive key action items from the data
- Basic understanding of GPT and how to use it to write content
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