Marketing Executive

5 months ago

Kolkata West Bengal, India Jobstop Solutions Pvt Ltd Full time

**Responsibilities**:

- Developing and executing the Trade & BTL Marketing strategy of various Brands to achieve defined business objectives (KPIs)
- Work closely with the Sales & Marketing team(in-house plus the same of the Companies we service for) to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets
- Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy
- Ensuring the proper development, execution, and bench-marking of all Trade and BTL Programs designed to Increase Brand Visibility of Clients we look after and Top of Mind Awareness and Recall for the Brand
- Leading trade marketing initiatives to ensure a proper strategy is in place to meet both brand and customer expectations for our respected Clients
- Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.
- Identifying & ensuring that BTL activity (In shop Branding / Glow signboards / Arches / In-store Promotions / POSMs etc.) are done as defined &documented(even clarified).
- Identifying, negotiating, and following up with BTL POSM Vendors to ensure quality and timely delivery of branding tools and materials
- Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation
- Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing teams.
- Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility, and Brand Awareness
- Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve trade and customer satisfaction
- Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed*Tracking and reporting on POS trend, store coverage, in-store execution as well as assortment and promotion performance.
- Analyzing brand sell-through results by channel and make recommendations to increase sales
- Interacting with internal & external stakeholders to ensure execution as per the defined guidelines.
- Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media
- Knowledge of handling Sales / Channel / Marketing or more specifically related with Channel Marketing / Trade Marketing / BTL Marketing
- Excellent knowledge of Marketing, Consumer buying behavior & Channel development
- Strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers.
- Strong capabilities in coordinating and negotiating with the BTL Marketing supplier's chain IS A MUST.
- Should possess a dynamic and professional approach with extensive operational experience
- Energetic, versatile, and a creative problem-solver A talented, flexible individual with the ability to multi task, exercise initiative and work effectively under pressure, paying strong attention to detail
- Effective communications, presentation, interpersonal supervisory customer relations skills
- Expertise in MS Office, Word, PowerPoint, and Excel
- Comprehensible organizational, analytical, problem-solving, and negotiating skills
- A focused, detailed, and disciplined approach to tasks
- The ability to work in collaboration with multiple stakeholders(Internal & External)
- Willing to accept responsibilities & take initiative.
- Willing to travel extensively and intensively
- Ability to work under pressure, ability to meet short deadlines i.e.turn around work in tight deadlines
- Hindi speaking and knowledge of vernacular languages would act as an added advantage.
- Attractive, smart, charming personality is a must

Pay: ₹20,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- BTL marketing: 3 years (required)

Work Location: In person

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