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Digital Marketing Executive
3 weeks ago
We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
**Responsibilities**:
- Collaborate with designers to improve user experience
- Plan, execute, and measure experiments and conversion tests
- Be actively involved in SEO efforts (keyword, image optimization etc
- Design, build and maintain company presence in all social media platforms
- Brainstorm new and creative growth strategies for content marketing and update website
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify trends and insights in online marketing trends, keep strategies up-to-date, and optimize spend and performance based on the insights.
- Launch optimized online adverts through Google AdWords, Facebook Ads, Instagram Ads etc. to increase company and brand awareness
- Measure and report performance of all digital marketing campaigns using a variety of Web analytics tools like Google Analytics, WebTrends etc, and assess against goals (ROI and KPIs)
**Requirements**:
- Certificate in Digital Marketing
- Degree in marketing or a related field
- Working knowledge of ad serving tools
- Solid knowledge of website analytics tools
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
**Salary**: Up to ₹25,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Kochi, Ernakulam - 682023, Kerala: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
- SEO tools: 1 year (preferred)
- SEO: 1 year (preferred)
- Search Engine Marketing: 1 year (preferred)
- Google AdWords: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)
- Instagram Ads: 1 year (preferred)
- Google Analytics: 1 year (preferred)
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