Brand Strategy

3 months ago

Mumbai Maharashtra, India Unifynd Technologies Full time

**Brand Strategy - AssociateAbout Unifynd Labs**

Unifynd Labs (U.LABS) is an alt-consulting firm and a venture studio helping businesses launch & scale into new markets, reach their audience and differentiate from the competition. We solve complex brand and business challenges at the intersection of strategy, design, technology and data.

**We build impactful, disruptive and consumer-first businesses that redefine tomorrow.**

**Are you a Fynder?**

At Unifynd Labs, we're driven by a passion for innovation and excellence. We're creating a global impact for new-age businesses by blending strategy and creativity with cutting-edge technology.Our collaborative work environment encourages curiosity, continuous learning, and bold thinking.

We're looking for ambitious, solution-oriented individuals who thrive in dynamic, fast-paced settings. If you're excited about creating meaningful change and want to be part of a team that values teamwork, creativity, and innovation, you might just be our next Fynder.

We are seeking a dynamic and creative professional to join our team in the role of Graphic Designer. This multifaceted position is responsible for crafting brand concepts and translating them into visually captivating design elements that resonate with the brand’s positioning.

**Key Responsibilities**

**Market and Competitor Research**
- Conduct thorough market research to understand industry trends, competitor strategies, and consumer behavior.
- Gather insights from both qualitative and quantitative data to support brand strategy development.
- Create detailed market research presentations and reports

**Content Strategy and Copywriting**
- Assist in developing content strategies that align with brand goals and target audiences.
- Write and edit clear, compelling copy for marketing materials, presentations, and brand communications.

**Presentation Development**
- Prepare and design presentations to communicate research findings, strategic recommendations, and creative concepts to internal teams and clients.
- Make presentations and collaborate with creative teams to ensure they are visually compelling and aligned with brand direction.

**Internal Project Management**
- Manage internal branding projects, ensuring timely execution and collaboration between different departments.
- Coordinate meetings, track project progress, and maintain timelines and deliverables.

**Brand Strategy Support**
- Assist creative director and c-suite team in the development of comprehensive brand strategies that drive growth and enhance brand equity.
- Provide support in ideation sessions, workshops, and strategic planning activities.
- Manage workshops and internal requirement elicitation briefs

**Client and Stakeholder Coordination**
- Maintain communication with clients and internal stakeholders to gather feedback, update project status, and ensure alignment with strategic objectives.

**Qualifications**
- Masters and/or Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 0-2 years of experience in brand strategy, marketing, advertising, or a related field.
- Demonstrated portfolio showcasing motion graphics, animation, and video editing work
- Proven experience in conducting market research, developing content strategies, and writing cop
- Strong analytical skills with the ability to synthesize data and extract actionable insights
- Exceptional written and verbal communication skills
- A keen eye for design aesthetics and a strong attention to detail
- Proficiency in creating and delivering presentations, with strong verbal and written communication skills
- Strong copywriting skills, with the ability to create compelling and strategic content that aligns with brand objectives
- High attention to detail to ensure accuracy in research, presentation, and written content
- Time management and organizational skills
- Ability to work in a fast-paced environment, collaborate with cross-functional teams, and adapt to changing priorities

This is a high visibility and impact role with direct interaction with the founding team on a daily basis. There's direct mentoring, strategic and tactical assignments, and an opportunity to find your strengths as a specialist or grow via a generalist route.

At U.LABS, we are driven by a common goal and shared values that are further developed by each one of you. We are a growing unit and we aim to build an environment which allows you to be yourself, leverage your skills, strengthen your weaknesses and make real contributions to the work we do. We value ownership and responsibility coupled with the right outlook and attitude.

Pay: ₹500,000.00 - ₹800,000.00 per year

Application Question(s):

- What is your current CTC?
- What is your expected CTC?
- What is your Notice Period?
- Are you willing to travel to Bandra?

Work Location: In person

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