Creative Copywriter
3 days ago
**Location**: Sector - 67, NOIDA
**Reports to**: Brand Manager
**Employment Type**: Full-Time
**Job Summary**
**Key Responsibilities1. Social Media Content Creation**
- Write captivating, platform-specific copy for social media posts, ads, and stories across channels such as Instagram, Facebook, LinkedIn, and Twitter.
- Develop content that resonates with target audiences, drives engagement, and encourages brand interaction.
- Stay updated with social media trends and integrate them into content to enhance reach and visibility.
**2. Campaign Strategy and Execution**
- Collaborate with the marketing and creative teams to conceptualize and execute multi-channel campaigns, ensuring consistent messaging and tone across all assets.
- Assist in developing campaign themes, taglines, and slogans that strengthen brand identity and align with campaign objectives.
- Write compelling headlines, captions, and supporting copy for paid ads, ensuring they align with ad objectives (awareness, engagement, conversion).
**3. Brand Storytelling**
- Craft stories that communicate our brand values and resonate emotionally with the audience, enhancing brand loyalty and trust.
- Develop copy for customer testimonials, case studies, and success stories, adding a personal touch to brand messaging.
**4. Collaboration and Content Strategy**
- Work in sync with the design, video, and marketing teams to ensure visual and written elements complement each other.
- Actively participate in brainstorming sessions, contributing fresh ideas for content topics, angles, and formats.
- Support the content calendar management by contributing to timelines, topic planning, and timely execution.
**5. Research and Trend Analysis**
- Research and incorporate current trends, competitor content, and industry insights into the copy to keep our brand voice relevant.
- Stay informed about content strategies within the industry and suggest adjustments to maintain a competitive edge.
**Key Skills & Competencies**
- **Creativity and Adaptability**: A strong sense of creativity with the ability to adapt writing style across platforms and tones.
- **Audience-Centric Writing**: Skilled at writing content that appeals to and engages specific audience segments.
- **Brand Alignment**: Ability to maintain a consistent brand voice and message across all written materials.
- **Analytical Skills**: Proficient in analyzing engagement data and using insights to enhance content effectiveness.
- **Collaboration**: Team-oriented with excellent communication skills to effectively coordinate with creative and marketing teams.
**Qualifications**
- Bachelor’s degree in English, Communications, Marketing, or a related field.
- 1-2 years of experience in creative copywriting, preferably within a social media or digital marketing setting.
- Portfolio showcasing creative work in social media campaigns, ad copy, or brand storytelling.
Pay: ₹35,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Work Location: In person
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