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Digital Marketer

3 months ago

Little Russel Street Kolkata West Bengal, India Score Information Technologies Ltd Full time

**Job Title: Digital Marketing Executive / Senior Executive / Assistant Manager**

**Job Location: Kolkata**

**Job Summary**:
**Key Responsibilities**:
**Campaign Management**:

- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

**Content Creation and Management**:

- Collaborate with designers and content creators to produce high-quality digital materials.

**Social Media Management**:

- Manage and oversee the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and additional channels.
- Create, curate, and manage all published content (images, video, written) to build meaningful connections and encourage community members to engage.

**SEO and SEM**:

- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement SEO recommendations for website architecture, content, linking, and other factors to improve SEO positions for target keywords.

**Analytics and Reporting**:

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Use data-driven insights to optimize campaigns, track performance, and provide detailed reports to senior management.
- Design, build, and maintain our social media presence.

**Collaboration and Communication**:

- Work closely with internal teams, such as sales and product development, to coordinate efforts and ensure consistent messaging.
- Communicate with external partners, agencies, and vendors to achieve marketing goals.

**Market Research**:

- Conduct market research to identify trends and insights, and leverage these insights to optimize marketing strategies.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead.

**Qualifications**:

- Bachelor's Degree in Marketing, Communications, Business, or related field.
- Proven relevant experience in digital marketing.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Excellent communication and interpersonal skills.
- Creative and innovative thinker with the ability to translate data and trends into actionable marketing strategies.

**Preferred Skills**:

- Proficiency in marketing automation tools and software.
- Familiarity with HTML, CSS, and content management systems (CMS).
- Certification in Google Analytics, Google AdWords, or similar digital marketing credentials.
- Experience in B2B or B2C marketing.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 4 years (required)
- Google AdWords: 3 years (required)

Work Location: In person

Application Deadline: 08/06/2024
Expected Start Date: 17/06/2024