Digital Marketing Executive
2 months ago
Designation: Digital Marketing Specialist - Google, Meta, Marketplace & YouTube Ads (Apparel Industry)
Location: Ludhiana, Punjab
Company: EDRIO Apparel Brand
Google Ads Management:
Strategize, execute, and optimize campaigns across Google Search, Display, and Shopping Ads to maximize visibility and conversion rates for EDRIO’s apparel products.
Meta (Facebook/Instagram) Ads:
Create and manage effective campaigns on Facebook and Instagram with a focus on driving traffic, engagement, and sales. Use retargeting strategies to maximize customer retention.
YouTube Advertising:
Design and manage impactful YouTube Ads to grow brand awareness and engagement. Create compelling video ad campaigns aligned with the brand’s storytelling approach to fashion.
Marketplace Portals (Amazon, Myntra, Flipkart, etc.):
Manage and optimize paid advertising campaigns on e-commerce marketplaces to boost product visibility and conversions. Analyze campaign performance using marketplace tools and dashboards.
Audience Targeting & Retargeting:
Develop strategies for audience segmentation, targeting, and retargeting across platforms to ensure maximum relevance and engagement.
Performance Tracking & Reporting:
Use analytics tools like Google Analytics, Meta Ads Manager, and marketplace dashboards to track and report campaign performance. Regularly present key insights and actionable recommendations to enhance future campaigns.
Collaboration with Creative Teams:
Work closely with the creative team to develop impactful ad creatives for display, video, and marketplace platforms that are optimized for performance and conversions.
SEO & SEM Integration:
Implement SEO strategies to support SEM efforts and ensure synergy between organic and paid marketing campaigns.
Stay Updated with Industry Trends:
Keep up with the latest trends and innovations in digital marketing, especially in the fashion and apparel industry, to continuously refine and optimize campaigns.
Pay: ₹25,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Experience**:
- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)
- Digital marketing: 1 year (required)
Work Location: In person
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