Marketing Assistant

3 weeks ago

Coimbatore Tamil Nadu, India Raaryas's groups and Property Devolopers Full time

**Roles and Responsibilities**:
1. **Marketing Strategy Development**:

- Collaborate with the marketing team and management to develop comprehensive marketing strategies to meet business objectives.
- Conduct market research to identify trends, competitors, and customer preferences to inform strategy development.

2. **Campaign Planning and Execution**:

- Plan and execute marketing campaigns across various channels, including digital, print, social media, and events.
- Coordinate with creative teams to develop marketing materials such as brochures, advertisements, and online content.
- Monitor campaign performance and adjust strategies as needed to optimize results.

3. **Brand Management**:

- Maintain and enhance the company's brand identity across all marketing channels.
- Ensure brand consistency in messaging, design, and customer experience.
- Develop brand awareness initiatives to increase brand recognition and loyalty.

4. **Digital Marketing**:

- Utilize analytics tools to track and analyze website traffic, user engagement, and conversion rates.
- Optimize digital marketing campaigns to improve reach, engagement, and ROI.

5. **Lead Generation and Conversion**:

- Generate leads through various marketing channels and campaigns.
- Nurture leads through targeted marketing efforts to convert them into customers.
- Collaborate with sales teams to ensure alignment between marketing and sales efforts for lead management and conversion.

6. **Customer Relationship Management (CRM)**:

- Implement and maintain CRM systems to manage customer data, track interactions, and analyze customer behavior.
- Use CRM data to segment customers, personalize marketing communications, and improve customer engagement and retention.

7. **Market Analysis and Reporting**:

- Conduct regular market analysis to identify opportunities, threats, and areas for growth.
- Prepare and present reports on marketing performance, including key metrics, trends, and insights.
- Use data-driven insights to make informed decisions and optimize marketing strategies.

8. **Event Management**:

- Plan and coordinate company events, trade shows, exhibitions, and sponsorships.
- Manage logistics, promotional materials, and attendee engagement to ensure successful event execution.
- Follow up with leads and contacts generated from events to maximize ROI.

9. **Collaboration and Communication**:

- Collaborate with internal teams, including sales, product development, and management, to align marketing efforts with business goals.
- Communicate marketing plans, goals, and results effectively to stakeholders at all levels of the organization.

10. **Continuous Learning and Professional Development**:

- Stay updated on industry trends, best practices, and emerging technologies in marketing.
- Participate in training, workshops, and networking events to enhance marketing skills and knowledge.

**Qualifications and Skills**:

- Bachelor's degree in marketing, business administration, or related field.
- Proven experience in marketing roles, preferably in a B2B or B2C environment.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and innovative approach to marketing strategies.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Team player with the ability to work independently and collaboratively.

contact:6381397933

location: saibaba colony

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Shift allowance
- Yearly bonus

Work Location: In person

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