Insight Professional

2 months ago

Gurgaon, India BT Group Full time

Insight Professional

**Job Req ID**:18771**Posting Date**:6 Sep 2023**Function**:Brand and Marketing**Location**:Building No 14 Sector 24 & 25A, Gurugram, India**Salary**:Competitive**Why this job matters**
The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

**What you’ll be doing**
1. Supports in executing BT Group's content and campaign strategy, supporting the achievement of BT Group's commercial and marketing objectives.
2. Supports the implementation of content programs that delivers measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic.
3. Participates in activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan.
4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.

6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
7. Undertakes content production operations delivering assets that support BT Group's content and campaign strategy.
8. Supports in the implementation of ways to improve working processes within content and campaign management.

**The skills you’ll need**
- Agency Management
Customer Lifecycle
Marketing Strategy
Stakeholder Management
Budgeting
Campaign Development
Search Engine Optimisation (SEO)
Campaigning
KPI/Metric Monitoring
Brand Strategy
Digital Marketing
Campaign Optimisation
Customer Segmentation
Project/Programme Management
Account Based Marketing

**Our leadership standards**

**Looking in**:
**Leading inclusively**
I inspire and build trust through self-awareness, honesty and integrity.
**Owning outcomes**
I take the right decisions that benefit the broader organisation.

**Looking out**:
**Delivering for the customer**
I execute brilliantly on clear priorities that add value to our customers and the wider business.
**Commercially savvy**
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

**Looking to the future**:
**Growth mindset**
I experiment and identify opportunities for growth for both myself and the organisation.
**Building for the future**
I build diverse future-ready teams where all individuals can be at their best.

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