Google Ads PPC Expert

3 weeks ago

Mohali, India Mind map IT Solutions Full time

**Job description**

We are looking for an experienced PPC expert who can handle multiple campaigns and provide excellent results.

**Responsibilities**
- Strategize, create, monitor, and optimize a high volume of campaigns across Google AdWords, and Bing Ads.
- Oversee growth in performance. Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions.
- Continuous analysis of performance and reporting on digital campaigns.
- Efficient management of budgets across all engines and campaigns.
- Optimize and plan landing page creation and testing.
- Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.
- Report on key performance indicators and lead generation initiatives, calculate Cost Per Lead, project spend, and adjust to demand and seasonality.
- Work with the internal marketing team and key stakeholders to improve overall campaign performance.
- Perform other duties as assigned.
- Ability to work cross-functionally with department implementation teams, such as design, content and social to implement-recommended changes.
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels

**Requirements and skills**
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift
- Evening shift
- Morning shift
- Night shift
- Rotational shift

Supplemental pay types:

- Yearly bonus

**Speak with the employer**
+91 8881667700

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