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Search Engine Marketing

1 month ago

Bengaluru, India Thistle Media Full time

Digital Marketing Specialist (Google AdWords) - Job Description
- Perform full keyword research and develop related strategies
- Build & optimize PPC campaigns
- Define, monitor, and analyze trends
- Develop paid search strategy and determine KPIs for each recommendation
- Communicate effectively across the organization, internally and externally
- Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
- Actively work to improve site speed and page ranking
- Communicate performance results and strategy recommendations
- Identify and maximize new opportunities for growth
- Think creatively to develop innovative tactics and strategies that drive results
- Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training
- Contribute to projects, process changes, and roll-outs
- Learn from our staff of industry experts and multiple e-learning resources
- Create monthly and quarterly business reviews & other executive-facing presentations that outline performance, insights from testing, and key strategic opportunities

Required Skills and Technologies:

- Google Analytics
- Google Search Console (Webmaster Tools)
- Google Keyword Planner Tool
- Moz/ SEM Rush/ Ahref Research Tools
- Google AdWords
- Bing Ads
- Linkedin Ads
- Deep expertise of Microsoft Excel
- CMS Frameworks: WordPress
- Working knowledge of HTML and CSS
- Strong knowledge of search engine algorithms and ranking strategies
- Deadline and detail oriented
- Enthusiastic, flexible, and creative problem solver with excellent attention to detail
- Excellent ability to collaborate with internal teams

Preferred Skills and Technologies:

- Google Adwords Certified
- Adobe Analytics
- Adobe Social
- CMS Frameworks: Wordpress
- Working knowledge of JavaScript and PHP

Experience
- Google AdWords: 3 years (required)
- Linkedin Ads: 2 years (preferred)
- Google Shopping Ads: 1 Years (Preferred

**Salary**: ₹35,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (required)
- Marketing: 3 years (required)

Work Location: In person

**Speak with the employer**
+91 9606779671

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