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Marketing Coordinator

4 weeks ago

Ernakulam, India Biz Gifts Infotech Pvt Ltd Full time

**Responsibilities**:
**Digital Marketing Strategy**:

- Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business objectives.
- Conduct market research and analyze industry trends to identify new opportunities for digital campaigns.
- **Content Creation and Management**:

- Coordinate with internal stakeholders to ensure content is accurate, relevant, and aligns with brand guidelines.
- Monitor and manage content calendars to ensure timely delivery of content across all digital platforms.
- **Social Media Management**:

- Manage and optimize social media profiles on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation.
- Monitor social media channels for mentions, comments, and messages, and respond promptly as needed.
- **Digital Advertising**:

- Assist in the creation and execution of digital advertising campaigns, including Google Ads, Facebook Ads, and other paid media channels.
- Monitor campaign performance and analyze key metrics to optimize advertising spend and maximize ROI.
- Collaborate with creative teams to develop compelling ad creatives and landing pages.
- **Analytics and Reporting**:

- Prepare regular reports and presentations to communicate campaign results and recommendations to stakeholders.
- Utilize data-driven insights to continuously improve marketing strategies and tactics.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience (2+ years) in digital marketing, with a focus on social media, content creation, and digital advertising.
- Strong understanding of digital marketing channels and best practices.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, Hootsuite, etc.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and branding.

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 2 years (required)

Work Location: In person