Media Buyer

6 months ago

Kalyani Nagar Pune Maharashtra, India BidBerry Full time

We’re on the lookout for a highly skilled and motivated Media Buyer who’s passionate about native ads and wants to be part of our dynamic marketing team. As a Media Buyer, you’ll play a vital role in driving the success of our digital advertising campaigns by strategically planning, executing, and optimizing native ad campaigns across various platforms.

**Responsibilities**:

- Native Ads Strategy: Develop and implement effective strategies for native ads to achieve our marketing objectives and maximize campaign performance.
- Platform Expertise: Have a deep understanding of major native ads platforms like Taboola, Outbrain and more.
- Campaign Planning: Collaborate with internal teams to define campaign objectives, target audience, and KPIs.
- Ad Creation: Craft compelling ad copies and engaging visuals optimized for native ad platforms to drive high _click_-through rates and conversion rates.
- Budget Management: Effectively manage campaign budgets to achieve desired results while maintaining cost-efficiency.
- Campaign Optimization: Regularly monitor campaign performance, analyze data, and optimize campaigns based on key metrics such as CTRs, conversion rates, and return on ad spend (ROAS).
- A/B Testing: Conduct A/B tests on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
- Reporting and Analysis: Generate regular reports on campaign performance, providing actionable insights and recommendations for ongoing improvement.
- Self-development: Stay up-to-date with the latest trends, best practices, and changes in the native ads landscape to leverage new opportunities for enhanced campaign effectiveness.
- Vendor Management: Collaborate with native ads platforms, negotiate contracts, and foster strong relationships with platform representatives.
- Team Collaboration: _Work_ closely with cross-functional teams to ensure seamless execution and alignment of campaigns.

**Requirements**:

- Proven 2 years experience as a Media Buyer, with a focus on native ads platforms.
- Strong knowledge and expertise in managing campaigns on native ads platforms like Taboola, Outbrain and more.
- Familiarity with ad targeting options, optimization techniques, and best practices specific to native ads.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to _work_ effectively within a team and across departments.
- Results-oriented approach with a focus on meeting or exceeding campaign objectives.
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
- Proficiency in using ad management platforms and analytics tools.
- Knowledge of digital advertising metrics, including CTR, conversion rates, and ROAS.
- Understanding of the broader digital advertising landscape and trends.
- Out-of-the-box thinking

Join our team and make a significant impact on our advertising efforts. With your expertise in native ads platforms, you’ll help us drive successful campaigns and achieve our marketing goals.

**We value**:

- Creativity: as we are passionated
- Innovation: as we are dynamic
- Quality: as we are determined

**We offer**:

- Profit sharing based on your results
- Knowledge sharing
- Solid onboarding
- Fully remote _work_
- International environment
- Mentoring

We can’t wait to have you on board

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