Digital Marketer
2 months ago
**Key Responsibilities**:
- Develop and execute digital marketing strategies to meet company goals.
- Manage PPC campaigns across Google Ads, Bing, and social media platforms.
- Optimize landing pages and ad copy to improve performance and ROI.
- Monitor and report on campaign performance, analyzing data to make informed decisions.
- Conduct keyword research and competitor analysis to inform PPC strategies.
- Collaborate with the content and design teams to ensure cohesive messaging across all channels.
- Work on SEO initiatives to boost organic traffic alongside PPC efforts.
- Manage budgets effectively and ensure campaigns stay within agreed limits.
- Continuously improve campaign strategies based on market trends and performance data.
- Stay updated with the latest trends and best practices in digital marketing and PPC.
**Requirements**:
- Bachelor’s degree in Marketing, IT, Business, or a related field.
- 3+ years of experience in digital marketing with a focus on PPC.
- Proven track record of managing successful PPC campaigns (Google Ads, Bing Ads, social media ads).
- Strong analytical skills and experience with tools like Google Analytics, SEMrush, or similar.
- Experience with A/B testing, conversion optimization, and remarketing strategies.
- Excellent knowledge of SEO best practices.
- Familiarity with landing page optimization, audience segmentation, and targeting.
- Strong communication skills, both written and verbal.
- Ability to work in a fast-paced, tech-driven environment.
Pay: ₹20,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: On the road
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