Jr. Digital Marketing Executive
2 months ago
Aidify is a fast-growing software company, specializing in mobile app development and software solutions that empower businesses. We are seeking a creative and data-driven **Digital Marketing Executive** to help drive our digital presence, increase brand awareness, and generate leads through various online marketing channels.
**Key Responsibilities**:
- **Social Media Management**: Develop content strategies, manage social media accounts, and create engaging content to grow our online community.
- **SEO/SEM**: Optimize website for search engines and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
- **Analytics & Reporting**: Monitor and analyze the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, or similar, and provide insights and recommendations for improvements.
- **Lead Generation**: Drive lead generation through digital channels, ensuring a steady pipeline of qualified prospects for the sales team.
- **Brand Awareness**: Work on strategies to enhance brand recognition and engage target audiences in key markets.
**Qualifications**:
- **Experience**: 1 year of experience in digital marketing, preferably within the software or IT industry.
- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Digital Marketing Skills**: Proficiency in Google Analytics, Google Ads, social media management tools, and SEO/SEM best practices.
- **Analytical Skills**: Ability to analyze data and campaign performance to identify trends, insights, and opportunities for optimization.
- **Project Management**: Strong organizational skills to manage multiple digital campaigns simultaneously and meet deadlines.
- **Creativity**: A creative mindset with the ability to generate new ideas to engage and attract target audiences.
- **Collaboration**: Ability to work collaboratively with the sales, design, and content teams to execute marketing strategies.
**Job Types**: Full-time, Permanent
Pay: ₹11,212.05 - ₹20,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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