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Marketing Executive

2 months ago

Vadodara, India Civica UK Ltd Full time

**Role Purpose**

We are looking for a Marketing Executive to join our Global Marketing Team to support us in delivering our marketing strategies for Civica, our business units and our products.

Successful applicants will have excellent written and spoken English, and have solid experience in copywriting for various B2B marketing channels and audiences.

**Principal Accountabilities**
- Work closely with the Marketing Managers to support them in building and sending out marketing campaigns.
- Liaising with internal and external designers to create marketing collateral
- Preparing and distributing reporting on the ROI of activity undertaken
- Develop a clear understanding of business objectives, value propositions, target markets and buyer personas.
- Design and implement both engagement & lead nurture campaigns to generate sales leads and pipeline to develop leads through the sales cycle, within agreed timescales and budget
- Assess and select appropriate marketing mix for each campaign, including direct marketing, online/digital marketing, live and virtual events, advertising, and promotion.
- Work closely with the Marketing Services Team to brief in digital marketing programmes and activities
- Develop content for marketing collateral as well as extensively use sales enablement tools to support each campaign and programme, including liaising with internal stakeholders and potentially external agencies to execute and deliver multiple campaigns
- Manage and maintain CRM and marketing automation data to drive customer and prospect communications
- Manage online presence via website, social media, and appropriate partners
- Effectively manage a budget following defined protocols
- Report on campaign effectiveness and RoIe
- Work with the global marketing team to support corporate or cross business projects.

**Requirements**:
**Essential Competencies**
- Confident, experienced professional with strong communication skills
- Excellent spoken and written English
- Self-starter who can work autonomously, as well as being a key team player
- Demonstrable experience of developing and delivering B2B marketing campaigns that deliver leads and pipeline
- Excellent prioritisation skills, able to successfully balance multiple projects simultaneously
- Enjoy meeting new people and feel confident managing relationships with a wide network of colleagues, suppliers, customers, and partners.
- Work within agreed marketing plan to develop campaign ideas and activities
- Manage own workload

**Mandatory** **Skills**

Copying writing capabilities

Executing on marketing briefs

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