Digital Marketing

1 day ago

Gurgaon, India MTAP Technologies Full time

**Be Yourself, Discover Your Potential**:
We at MTAP are passionate about creating innovative solutions that make a difference in people’s lives. Our team is made up of talented and driven individuals who are dedicated to delivering exceptional products and services to our customers.

**Why consider MTAP?**:
We’re committed to fostering a diverse and inclusive workplace where everyone can thrive. We offer competitive salaries, excellent benefits, and opportunities for growth and development. We also believe in work-life balance and encourage our team members to take time for themselves and their families.

If you’re interested in joining our team, we’d love to hear from you. Send us your resume so that we can schedule an interview.

**Job in Brief**:
**Role & Responsibilities**:

- We are looking for an experienced individual to take ownership and lead the end-to-end digital marketing channels for each of the products of MTAP Technologies and creating growth campaigns and executing our acquisition strategies.
- As you will be leading digital marketing operations, you will ensure proper execution of digital marketing campaigns, overseeing project critical success factors,timelines and dependencies in partnership with the content, graphics, marketing agencies, head of marketing, finance etc.
- The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.
- The role will be working directly with the founders on strategy and growth of one of the new products for the indian market.
- Plan different marketing campaigns including but not limited to BTL, activation, events etc.
- Competition mapping for all 3 products on various platforms.
- Come up with relevant events / platforms / ideas suitable for product growth.
- Negotiating with various agency partners / vendors.
- Implement an experiment design framework aimed at identifying and testing potential new growth channels like drip campaigns.
- Build digital marketing process and automation - own the entire lead funnel from ideation -> launch -> iteration.
- Identify opportunities to improve lead conversion in the product (landers, sign-up flow, etc.) and champion those initiatives.
- Analyzing budgets, preparing annual budget plans.
- Good knowledge of running B2B2C marketing campaigns.
- Explore the Indian market - Tier 1/2/3 cities and be able to identify potential clients.

**Requirements**:

- Highly creative and excellent written communication skills with experience in identifying target audiences and devising digital ad campaigns from scratch.
- Fair understanding of marketing automation for B2B2C segment, conversion analytics funnel and ABM campaigns (Must have worked on a CRM)
- Capable of preparing annual plans.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools.
- Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions.
- Proven ability to effectively communicate cross-functionally with other teams.
- Prior work-ex in SaaS or technology product companies is preferred.
- Excellent written communication skills.

**Experience**: 3+ years

**Location**: Gurugram

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