Content Writer

5 days ago

Pune Maharashtra, India Exela Technologies Full time

Pune, IN-MH
- Position Type

Full Time
- Requisition ID

11785
- Level of Education
- Years of Experience

**About Exela**

Exela is a business process automation (BPA) leader, leveraging a global footprint and proprietary technology to provide digital transformation solutions enhancing quality, productivity, and end-user experience. With decades of expertise operating mission-critical processes, Exela serves a growing roster of more than 4,000 customers throughout 50 countries, including over 60% of the Fortune® 100. With foundational technologies spanning information management, workflow automation, and integrated communications, Exela's software and services include multi-industry department solution suites addressing finance & accounting, human capital management, and legal management, as well as industry-specific solutions for banking, healthcare, insurance, and public sectors. - Through cloud-enabled platforms, built on a configurable stack of automation modules, and 17,500+ employees operating in 23 countries, Exela rapidly deploys integrated technology and operations as an end-to-end digital journey partner.

**Health & Wellness**

We offer comprehensive health and wellness plans, including medical, dental and vision coverage for eligible employees and family members; paid time off; and commuter benefits. In addition, supplemental income protection including short term insurance coverage is available. We also offer a 401(k)-retirement savings plan to assist eligible employees in saving for their retirement. Participants are provided access to financial wellness resources and retirement planning services.

**Military Hiring**:
Exela seeks job applicants from all walks of life and backgrounds including, but not limited to, those who are transitioning military members, veterans, reservists, National Guard members, military spouses and their family members. Individuals will be considered no matter their military rank or specialty.
Job Description? Content Creation:
- Develop high-quality landing pages to drive user engagement and conversions.o Create attention-grabbing LinkedIn ad copies that align with brand messaging and campaignobjectives.o Write informative and engaging blog posts to increase brand visibility.o Develop conversational ad content for LinkedIn to foster meaningful interactions with the targetaudience.? Content Strategy:
- Collaborate with the growth marketing team to develop and implement content strategies alignedwith business goals.o Produce in-depth whitepapers and eBooks that showcase industry expertise and thoughtleadership.o Conduct thorough research to stay updated on industry trends, competitor activities, and targetaudience preferences.o Ensure content aligns with brand voice, tone, and messaging guidelines. ABM + DemandGeneration Strategy Integration:
o Implement ABM principles in content creation to target and engage key accounts.o Work closely with the ABM marketing manager to align content strategies with account-specificgoals.o Collaborate with sales, customer success, and growth marketing teams to tailor content for specificaccounts and personas.? Optimization and Analysis:
- Continuously monitor and analyse the performance of content across various channels.o Provide insights and recommendations based on content performance metrics.? Cross-Functional Collaboration:
- Work closely with the design team to create visually appealing and effective design assets.o Collaborate with the marketing, customer success, product and sales teams to align contentwith overall business and campaign objectives.**Qualifications**:
** Bachelor's degree**

** Technical or Finance & Accounting background**

** Proven experience as a Content Writer, with a focus on creating both short form and long form content for**

**diverse channels and platforms.**

** Experience in customer marketing would be a plus.**

**social media, and blog posts.**

** Strong understanding of ABM, Growth & Demand Generation strategy and experience integrating them into**

**content strategies.**

** Excellent research skills and the ability to stay informed about industry trends.**

** Analytical mindset with the ability to interpret content performance metrics and provide actionable insights.**

** Collaborative mindset with experience working cross-functionally with design, marketing, sales, and other**

**teams.**

** Exceptional communication skills, with the ability to convey complex ideas in a clear and engaging manner.**

**Disclaimer**:
Exela is committed to creating a diverse environment and is proud to be an equality opportunity employer. Qualified applicants will considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, gender/sex, marital status, sexual orientation, gender identity, gender expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or

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