Neofinity - Content Writer

7 months ago

Gurugram Haryana, India ConsultBae Full time

**Designation**: Content Writer

**Working Days**: 5 Days (WFO)

**Office Location**: Sector 65, Gurgaon

**Experience**: 2+ Years

**Job Overview**:
We are looking for a versatile and experienced Senior Content Writer who will be hands-on in developing and implementing content across various platforms for our fintech company. This role is ideal for someone who is adept at adapting to a range of tonalities, from serious
and informative to witty and fun, and can effectively communicate complex financial concepts to a diverse audience.

**Key Responsibilities**:
**1. Hands-On Content Creation**:

- Actively write and develop content for our app, website, social media, PR, and marketing campaigns.
- Tailor content to different platforms, ensuring it is engaging, informative, and reflective of our brand’s voice.

**2. Versatility in Tone and Style**:

- Master various writing styles to suit different content types, from in-depth articles and reports to witty social media posts and fun, engaging marketing copy.
- Skillfully balance professionalism with creativity to make complex fintech concepts accessible and interesting to a broad audience.

**3. Content Strategy and Implementation**:

- Collaborate in developing and executing a comprehensive content strategy, ensuring it aligns with business objectives and user needs.
- Keep track of content performance and use insights to optimize future content for better engagement and effectiveness.

**4. SEO and Online Engagement**:

- Create SEO-optimized content to enhance online visibility and drive traffic.
- Use analytics tools to track content performance and adjust strategies accordingly.

**5. Industry Research and Adaptability**:

- Stay updated with the latest trends and developments in the fintech industry.
- Quickly adapt to changing market dynamics and adjust content strategies to maintain relevance and engagement.

**6. Collaboration and Leadership**:

- While being hands-on with content creation, also provide guidance and feedback to other content team members.
- Work collaboratively with different departments to ensure a unified and effective content approach.

**Qualifications**:

- Minimum of 2 years of experience in content writing, with a strong focus on the fintech industry
- Proven experience in B2C product content and social media writing.
- Exceptional writing skills with the ability to adopt various tones and styles.
- Proven experience in SEO and content marketing.
- Strong research skills and ability to quickly grasp complex financial concepts.
- Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Finance, or a related field.

**What We Offer**:

- A key role in shaping the content landscape of a dynamic fintech company.
- The opportunity to work on diverse content projects across multiple platforms.
- A collaborative and innovative work environment.
- Competitive salary and benefits, with opportunities for career progression.

This role is perfect for a content expert who enjoys being hands-on in creating impactful content and is skilled in adapting their writing to various contexts and audiences within the fintech sector.

**Company Overview**:
NeoFinity is the fintech & payments arm of the illustrious Neo Group - India’s premier wealth
management & asset advisory institutions. Founded by IIMs and IITians who’ve served as
CXOs of Edelweiss, JM Financials, Macquarie, Kotak Securities, and Goldman Sachs.
Backed by Peak XV (formerly Sequoia Capital), the group in just two years has reached an
asset value of over 25,000CR.
An integral part of the group, NeoFinity in an upcoming brand in payments and boasts of a
dynamic & vibrant culture.

It provides a multi-account payment card for consumers. It links all the cards, wallets, bank accounts, and apps into one secured app. Its multiple purpose card allows users to pay on all card machines, websites, UPI apps, or QR codes. It also features a rewarding platform for making & managing payments by offering discounts, gifts, and premium subscriptions. NeoFinity serves in the **B2C** space in the FinTech market segments

Neo Group is India’s premier wealth management & asset advisory institution.
Founded by IIMs and IITians who’ve served as ex CXOs of Edelweiss, JM
Financials, Macquarie, Kotak Securities, and Goldman Sachs; the group has a pan India presence with operations in APAC & middle-east. The group further has over 700 employees, 32 offices, 16000 crores AUM and a market cap of over 400 Crores.
Though a mature institution otherwise, the payment arm (NeoFinity) operates like a
separate fintech startup with a dynamic & vibrant culture.

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