Digital Marketing Executive
3 weeks ago
Must have knowledge of about on-page and off-page SEO.Must have knowledge of lead generation.Understanding Clients advertising objectives to define digital communication strategies. Closely Coordinating with Creative Team, Development Team, SEM, SEO & SMO teams for project execution. Strategizing and Structuring PPC campaigns by defining keywords & Ad texts. Benchmarking Conversion & Click-through Rate for key PPC (Google Ad-words) accounts & monitoring them.
**Responsibilities**:
- Plan, create, and manage PPC/paid social campaigns across various channels.
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other essential metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analyzing trends, goals, opportunities, and other key performance indicators.
- Stay on top of search engine and PPC industry trends.
**Salary**: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (required)
- total work: 1 year (required)
**Salary**: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Civil Lines, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
**Speak with the employer**
+91-XXXXXXXXXX
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