![Shree Shivam Attires Pvt Ltd](https://media.trabajo.org/img/noimg.jpg)
Gm Marketing
2 months ago
Position Title GM -Marketing
Company SHREE SHIVAM ATTIRES PVT. LTD.
Reports To Director
Division / Department Marketing
1. KEY RESPONSIBILITIES:
- Marketing manager responsibilities include tracking and analyzing the performance of
advertising campaigns, managing the marketing budget and ensuring that all marketing
material is in line with our brand identity. To be successful in this role, you should have
hands-on experience with web analytic tools and be able to turn creative ideas into effective
advertising projects.
1. Develop strategies and tactics to get the word out about our company and drive
qualified traffic to our front door
2. Deploy successful marketing campaigns and own their implementation from
idealization to execution
3. Experiment with a variety of organic and paid acquisition channels like content
creation, content creation, pay per click campaigns, event management, publicity,
social media, lead generation campaigns, copy writing, performance analysis
4. Build strategic relationships and partner with key industry players, agencies and
vendors
5. Prepare and monitor the marketing budget on a quarterly and annual basis and
allocate funds wisely
6. Oversee and approve marketing material, from website banners to hard copy
brochures
7. Measure and report on the performance of marketing campaigns, gain insight and
assess against goals
8. Collaboration with other Retailers, clients.
9. Collaboration with other brnad pramotions
2
2. PRINCIPAL ACCOUNTABILITIES
ACCOUNTABILITIES MAJOR ACTIVITIES
Strategy development
- Assist Marketing team to formulate brand plan and propose
various Marketing strategies in accordance to corporate policy
for hospital brand.
- To take care of all the publishing product of the Shree Shivem
namely: information booklet, leaflets, handbills, brochure, and
other related materials. These shall include the content, design,
creativity and proof - reading etc.
- To plan various activities as per the phase wise Marketing
Strategic plans.
- To execute the various activities planned as per the phase wise
Marketing plans for example,Workshop Fashion shows,
customer relation plan, Life - Style Management Program Etc.
- To explore newer geographical area new markets, for customer
target for Shree Shiavm.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound
marketing plan.
- Participate in Target planning.
- Develop and implement marketing plans and projects for new
and existing products.
- Design marketing department incentive and take approval from
Director
- Manage and coordinate all marketing, advertising, &
promotional staff & activities.
- Manage the productivity of the marketing plans and campaign
- Monitor, review, and report on all marketing activity and results.
3
Strategy
implementation
- Determine and manage the marketing budget.
- Deliver marketing activity within agreed budget.
- Liaison with media and advertising for content and strategy
implementation
- The instruction, participates in the market the development, the
channel management and some routine work.
- Branding & Promotion of hospital services, products & events.
- Identify the branding & promotional media of the region.
- Implement new branding and promotional strategies.
- Coordinate for various community related programs developed
by the marketing department.
Opportunity
identification
- Conduct market research to determine market requirements for
existing & future products.
- Analysis of customer research & current market conditions
- Establish contacts with various sources of referrals, including
referral Retailers, clients and Apparels Stores and increase
customer flow.
- Ensure meeting with source of referral and ensure increase in
referral base.
- Coordinate with PR agencies.
- Identify clinical need, scope of service and requirement of the
region.
Collaboration
- Will be responsible for Collaboration with Associates for
providing reference to the patients
- Participate in Vendor Negotiation if required.
Branding
- For internal Branding responsible for take care of all the
publishing material of the Shree Shivam namely: information
booklet, leaflets, handbills, brochure, and other related
materials. These shall include the content, design, creativity and
proof - reading etc
4
- For external Branding will responsible for handling
advertisement (outdoor, Media and digital), events and canopy
Activities.
Team Training
- Provide training to the subordinate and develop second line
- Training Plan and record has to be maintain
- KRA and KPI of team
Documentation and
reporting
- Weekly progress report should be submitted in brief to
management about the activities assigned.
- Monthly detailed report of the activity should be submitted to
the management
- Daily & weekly performance report.
- Collect feedback from the Associate field.
- Monthly report
-
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