Media (Brand Marketing)
2 weeks ago
Media Strategy: Translate brand objectives into media strategy and and go-to-market media plans
- Develop Media Plans: Work closely with the media agency to develop media plans for the brand/portfolio as per briefs shared by the team. Evaluate and optimize the plans shared by the agency and work with brand team to close the plans
- Recommend impact properties/ integrations: Pro-actively work with Media agency to recommend impact properties/integrations
- Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights
- Media Analytics: Work with partners and stakeholders to drive a analytics first approach to media spends by building media models to isolate, attribute and evaluate effectiveness of media choices
- Execution Excellence: Work closely with agency, finance and brand leads to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post campaign analysis and assess ROI wrt predefined KPIs
- Build a strong Digital Marketing strategy to help the brand reach its target audience at scale to deliver growth at optimum costs.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
**Salary**: ₹8,086.00 - ₹34,497.01 per month
Schedule:
- Day shift
Supplemental pay types:
- Commission pay
- Overtime pay
Ability to commute/relocate:
- Jodhpur - 342001, Rajasthan: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 1 year (preferred)
- Marketing: 4 years (required)
**Speak with the employer**
+91 9929881500
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