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Digital Marketer

7 months ago

Faizabad, India Pragyat IT Solutions Full time

Bachelors degree in Computer Science, Engineering, or a related field.

**Employment Type**: Full Time, Permanent

**Role / Category**: Digital marketing

**Roles and Responsibilities**:

- **Digital Strategy Development**: Develop and implement comprehensive digital marketing strategies aligned with business goals and objectives.
- **Search Engine Optimization (SEO)**: Optimize website content and structure for improved search engine visibility and ranking.
- **Social Media Marketing**: Manage and grow social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others. Create and curate content, engage with followers, and run paid social media advertising campaigns.
- **Pay-Per-Click (PPC) Advertising**: Create and manage PPC advertising campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. Conduct keyword research, write ad copy, set up ad targeting, and optimize campaign performance.
- **Analytics and Reporting**: Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics platforms, and marketing automation software. Use data-driven insights to optimize campaign performance and ROI.
- **Website Management**: Manage and maintain company websites, ensuring they are up-to-date, user-friendly, and optimized for conversions. Collaborate with web developers to implement necessary changes and improvements.
- **Conversion Rate Optimization (CRO)**: Identify opportunities to improve website conversion rates through A/B testing, user experience optimization, and landing page optimization strategies.
- **Marketing Automation**: Implement marketing automation workflows to streamline lead nurturing, customer engagement, and marketing campaign management processes.
- **Digital Advertising**: Plan and execute digital advertising campaigns across various channels, including display advertising, retargeting campaigns, and native advertising.
- **Competitor Analysis**: Conduct competitive analysis to identify industry trends, benchmark performance, and inform digital marketing strategies.
- Company: Pragyat IT Solutions Pvt Ltd
- Location: Faizabad
- Experience: 0-1 Year
- Salary: Negotiable
- Post Date: 2024-05-11