Associate - Digital Marketing & Insights

1 week ago


Gurugram Haryana, India Guardian Life Insurance Company Full time

Job Description:

- Interprets data and turns it into information which can offer ways to improve a business, thus affecting business decisions.
- These include storing data, creating reports, analyzing reports, creating custom reporting tools and sharing findings with various company departments using tools like VBA, Access, SQL, Altryx and Tableau.
- Examine the unique needs and concerns of a business to develop relevant Reports and procedures for preparing business reports. This includes creating and maintaining database in efficient and secure systems for recording data and producing relevant Reports.
- Reporting analysts also train business in the use of these Reports & Tools, teaching them to read the reports and properly utilize report data. They typically can find work in a variety of Line of Business.
- Analyze large volumes of data to allow users to investigate trends, predict outcomes, and discover insights. Analytical dashboards are used for creating a story around a data set.

Qualifications:
**Responsibilities**:

- Deep understanding of campaigns execution and implementation via paid social media channels (Facebook & LinkedIn) and programmatic (Google DV360 / Google Campaign Manager)
- Measure ROI and KPIs based targets through Programmatic and Paid Social Media; map and measure campaign success
- Create digital marketing analytics reports that tell a compelling story of the campaign and impact and share insights with the team to develop optimization plans
- Excellent in managing analytics tags via Google Tag Manager (such as measurement and marketing optimization JavaScript tags) for the website and campaigns
- Provide insights, recommendations and reporting for website A/B testing and optimizations
- Relationship management with project/vertical stakeholder
- Partnering with key stakeholders in the development of campaigns and measurement of its impact
- Monitor, track, analyze and report on performance of campaigns on digital media platforms
- Evaluate and identify more paid marketing channels to bring quality traffic, engagement and leads

Experience and Qualifications
- Minimum 2 years of experience as a Digital Marketing Executive
- 1-2 years of hands-on experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Ads, Google Analytics 4, and data analysis
- Experience with tools like Google Digital Video 360, Google Tag Manager, Google Campaign Manager, and additional marketing tools
- In-depth knowledge of using Excel for large data sets & understanding of paid media KPI’s
- Experience with A/B testing to inform advertising creative and website optimizations
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Experience in managing paid digital advertising campaigns
- Strong organizational skills and attention to detail
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Life at Guardian:
**Location**:
This position can be based in any of the following locations:
Gurgaon



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