Digital Content Writer

6 months ago

Bengaluru Karnataka, India Gallagher Full time

About Us:
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Overview:
The Content Writer will work alongside a team of writers to plan, develop and publish written content pieces to support Gallagher trading divisions to achieve their growth objectives. The diversity and breadth of content produced by the Content Writing team will complement revenue growth and content marketing campaigns driven locally by trading division teams.

**Responsibilities**:

- Supporting Gallagher’s efforts to build a sustainable pipeline of high quality content and written materials that enable front-line sales and relationship teams to engage customers and create value for their business
- Translating topic themes and supporting research & insights into a compelling narrative that enables customers and organizations to make informed decisions on challenges and opportunities facing their business
- Championing editorial standards; providing practical recommendations to topic experts and content contributors..
- Strong content writing skills; clear, concise and grammatically correct, and well-structured for easy reading, catering for a diverse readership audience
- Using research, data and customer insights to inform and shape written content pieces
- Able to communicate complex ideas clearly, succinctly and in a compelling and engaging way, across a range of content formats including e-books, brochures, campaign publications and newsletters
- Planning and writing competent first draft content for review and editing; writing content to same-day or next-day deadlines
- Partnering with Global Content team colleagues to support marketing and communications project leads across the organization to ensure that projects are delivered on time and on budget, raising and resolving issues early.
- Global Content central team partners - Editor, Content Editor and content writers in regional teams across the global Marketing & Communications organization
- Content contributors - marketing and communications colleagues, topic experts and technical specialists who
- inform and guide the content development process
- Enterprise partners - Art Department (in-house creative team), Digital, Data & Analytics, Brand and Corporate Communications.

Qualifications:

- Education: Degree qualification in Journalism, English, Communications or Marketing, and / or 3-5 years’ experience in a content writing or research based role developing high quality written materials for a business audience
- Demonstrated experience of using a content outline and / or technical brief to draft content to meet specific business and audience needs
- Able to work in fast paced environment, managing multiple content writing projects with the support of the broader team
- Strong, competent writing and editing skills
- Prior experience in compliance, regulation, law or technology desirable
- UK and US English content writing background.
- Experience and familiarity with writing content using brand and editorial guidelines. The Gallagher global editorial guidelines will be integral to the delivery of this role. (Note: Gallagher uses the AP Stylebook globally, training will be provided as part of the on boarding process)
- Intermediate to advanced level knowledge of Microsoft Office suite (Word, PowerPoint and Excel). Experience of content writing tools such as Grammarly, StackEdit, Google Trends, Foleon.
- Demonstrated experience of developing and optimizing content (SEO) for digital channels and search engine visibility
- Understanding of marketing analytics and reporting tools, e.g. Google Data Studio.
- Eligibility to work in India.

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