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User Growth

1 month ago

Bengaluru Karnataka, India twid Full time

**Job Overview**:

- Execute marketing campaigns for Pay with Rewards(Twid) with a focus on introducing users to new & existing offerings through various communication channels, targeted offers, gamification, social media marketing campaigns thereby driving user acquisition & customer engagement.
- Utilize a thorough understanding of CleverTap's capabilities to design, execute, and analyze user engagement campaigns.
- Monitor and interpret user behavior data, providing actionable insights to improve user retention and conversion rates.
- Work with cross-functional teams to define key performance indicators (KPIs) related to user growth and engagement.
- Collaborate with the marketing team to establish and manage the user growth budget.
- Monitor and control spending percentages across different marketing channels and campaigns.
- Collaborate with product managers, designers, and developers to implement user-centric features and enhancements.
- Communicate performance metrics, insights, and recommendations to stakeholders through clear and concise reports and presentations.
- Understanding the top of the funnel.
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user segmentation, and repeat behavior) and drive user growth programs in collaboration with cross functional teams & digital agencies.
- Leverage Clevertap to analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to drive immediate impact & drive MTUs, New customer acquisition & retention targets.
- Excellent proficiency in using Clevertap, SQL, Google Analytics, meta business suite and other performance marketing tech tools to analyze & optimize customer journeys to fuel product adoption, develop roadmaps, set clear milestones leading to achievement of successful business KPIs.
- Be comfortable and confident by creating and analyzing reports for discussions with leadership.

**Skillset**:

- 2+ years of experience with a core focus on growth levers such as acquisition, engagement & retention.
- Prior experience at a high-growth startup where you helped grow, acquire, and engage users at scale is a plus.
- Prior experience optimizing paid acquisition & retention channels
- You are adept in working with cross-functional teams including product, user experience, design, analytics, creative, and leadership, to drive product roadmaps, strategy, and execution
- You are experienced in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption
- You consistently leverage marketing insights to better understand our customers and represent the voice of the user.
- Experience in Fintech/B2C industries preferred

This person will own a cross functional role with a key focus on different User Growth KPIs across all products launched at Twid.