Content Writer

1 month ago

Mulund Mumbai Maharashtra, India The 4P Solutions Full time

**Position Identification**:
Designation - Content Writer
Department - Content

**Purpose of the Job**:

- Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and web media.
- To work for clients to produce articles on a variety of topics, as an opportunity to advertise their services or educate consumers about relevant information related to the brand’s offerings.

**Principal Tasks & Responsibilities**:

- Conducting in-depth research on industry-related topics in order to develop original content.
- Create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.
- Work closely with the client servicing, search engine optimization, social media marketing, and graphic designing teams to produce content that generates results.
- Use your editing, content management, and creative skills to publish and edit content across various digital platforms.
- Ensure the quality of detailed copy in English and/or Hinglish throughout all phases of projects assigned.
- Work on a variety of projects across a rich spectrum of market sectors and geography.
- Contribute to the creation of guidelines and digital brand manuals.
- Contribute to the definition of project storytelling opportunities and assist designers, video content creators, photographers, and illustrators to deliver unique project narratives.
- Embrace challenges and inspire new ways of thinking.
- Identify customers’ needs and recommend new gaps in the company’s current content.
- Use your knowledge of SEO and content development to create digital content that helps us get found via search engines and showcases our company and clients as a leader within the industry.
- Become an influencer who makes an impact on the company and within the industry through the production of digital content.

**Person Specifications**:

- Qualifications - Degree majoring in Marketing, Communications, Arts, Literature, Journalism, or other relevant disciplines
- Skills
- Grasp on Language: The applicant must have a good grasp of the written side of the English language. He/she must know how to structure a sentence that has all the necessary parts of speech (noun, verb, adjective etc.) and produce a said sentence that is grammatically correct.
- Non-Plagiarized content: Authenticity is paramount; thus, an applicant must have developed the discipline to write original content not copied from any available web content.
- Familiarity with Word Processors: The applicant should have a basic understanding of using run-of-the-mill word processors (MS Word, Google Docs, WPS, etc.

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