Copywriter

2 months ago

Mumbai, India Rethor Full time

We are on a mission to digitize millions of Indian SMEs so they can grow better. It all begins with a WE, including this description :) We all take culture very seriously as we believe whether we build it or not, Culture will happen. So why not create what we love, together Technology is our backbone and hence for us, Technology is by far the best way to solve any problem The problem that we are solving is a complex one because we know that it will impact the lives of each and every Indian SME. That's why the folks who work with us are insanely driven towards creating value for SME businesses and helping them Go Digital.

**Responsibilities**:
Creating concise, eye-catching, and innovative headlines and body copy Manage and take ownership of content from long-form articles to short-form bite-sized content for performance marketing campaigns. Researching markets and industries to compare and create content that is innovative and original Consistently brainstorming and collaborating with team for new ideas and strategies Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.) Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images, and tone) Proofread, edit and improve content - Blogs, SEO web pages, long-form guides, submitted by external writers or agencies Coordinate with SEO specialists to create and refresh content to capture crucial SERP real estate Incorporate targeted keyword research into new or existing content

**Requirements**:
2+ years of relevant experience as a Copy Writer, content writer, or similar role Portfolio of published articles and familiarity with web publications Hands-on experience with Content Management Systems (e.g. WordPress) and also with analytical tools like Google Analytics Tech-savvy with the ability to make complex technical matters easy
- to understand even for non-technical people Familiarity with keyword placement and SEO Excellent verbal and written communication skills Experience of working in a fast-growing unstructured startup environment In-depth experience of market research in SME SaaS-tech or SMB segments is preferred

**Why you’ll love us**

Be a part of the journey to take a Series A startup to IPO Build world class products that will have an impact on the lives of millions Work with a world-class, industry-leading team of engineers, product guys and growth Learn from great mentors and industry leaders. We have an agreement with our AngelInvestors that they will help us build & grow our product & company. If required, ourteam members can work from their office to learn from them. Competitive salary and attractive ESOPs Employee health insurance covered by us

**Salary**: ₹500,000.00 - ₹700,000.00 per year

**Benefits**:

- Health insurance
- Paid time off

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

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