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Accountancy Marketing
3 weeks ago
Job Description:
**Responsibilities**:
- Develop and implement comprehensive marketing strategies to promote our accountancy services and solutions.
- Identify target markets and segments within the accountancy industry and devise targeted marketing campaigns to reach them.
- Collaborate with internal teams to create compelling marketing materials, including brochures, case studies, whitepapers, and website content.
- Analyze market trends, competitor activities, and customer feedback to refine marketing strategies and tactics.
- Build and maintain relationships with key stakeholders, including accountancy firms, professional associations, and industry influencers.
- Track and measure the effectiveness of marketing campaigns and initiatives, and report on key performance metrics to senior management.
- Stay abreast of developments in the accountancy industry, regulatory changes, and emerging trends to ensure marketing activities remain relevant and impactful.
- Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
**Requirements**:
- Bachelor's degree in marketing, or related field; MBA in Marketing preferred.
- Proven experience in marketing roles, with a minimum of 3-5 years experience.
- Solid understanding of accountancy principles and practices, with previous experience in the financial or professional services sector preferred.
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Results-driven mindset with a focus on achieving targets and driving business growth.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying opportunities and addressing challenges.
- Leadership qualities with experience in managing and motivating teams to achieve high performance.
**Timing**:Mon to Friday: 2:00pm to 10:00 pm
Alternate Sat & Sun Fixed Off
Pay: ₹400,000.00 - ₹450,000.00 per year
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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