Content Strategist

7 months ago


Santacruz West Mumbai Maharashtra, India Balance Nutrition Full time

**Company Overview**:
Balance Nutrition is a one of its kind digital health business with super specialization in disease disorder management with a client base of over 35000+ across 75 countries. We address the market for Obesity and Lifestyle & chronic disorders management like Diabetes, Thyroid, Cholesterol, PCOS, etc. via an APP (& web-based model). We are now looking to enhance the current mobile app with the aim of reaching 1 million users over the next 12 months. A strong digital marketing & business support team is working on innovative ways to ensure we are a preferred pro-active health care provider for every Indian residing in India or abroad. In sync with this, the aim is to build a great team with a mix of experience and youth that brings in the right blend of experience, skill set, passion, and eagerness to learn and grow.

Know more about us

**Role overview**:
**What will you do?**
- Develop and execute comprehensive content strategies that align with business goals, target audience preferences, and market trends.
- Conduct audience research and analysis to identify content opportunities, preferences, and pain points, and tailor content strategies accordingly.
- Collaborate with cross-functional teams, including marketing, design, and product, to develop integrated content plans that support product launches, campaigns, and initiatives.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of content marketing efforts, and analyze data to optimize performance and ROI.
- Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities for content innovation and differentiation.
- Provide guidance and support to content creators, ensuring alignment with content strategy, brand voice, and style guidelines.
- Monitor content distribution channels and engagement metrics to identify opportunities for optimization and improvement.

**Skills we are looking for**:

- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in content strategy development and execution, preferably in the healthcare, wellness, or digital marketing industry.
- Strong understanding of digital marketing principles, content marketing best practices, and SEO strategies.
- Excellent analytical skills with the ability to interpret data and insights to drive decision-making and strategy development.
- Proficiency in content management systems (CMS), analytics tools, and project management software.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Creative thinker with a strategic mindset and the ability to generate innovative ideas and solutions.

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Santacruz West, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)

**Language**:

- English (required)

Work Location: In person



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