Social Media Executive

1 week ago


Hugli, India Aspire Digital Media Full time

**Key Responsibilities**:
**Social Media Strategy Development**:

- Collaborate with the marketing team to create a comprehensive social media strategy that aligns with company goals.
- Develop and manage social media campaigns to support brand initiatives.
- **Content Creation and Management**:

- Create, curate, and manage all published content (images, video, written).
- Develop a content calendar and ensure timely delivery of posts.
- Ensure brand consistency in tone, voice, and terminology across all social media platforms.
- **Community Engagement**:

- Monitor and respond to customer inquiries, comments, and feedback on social media platforms in a timely and professional manner.
- Foster community engagement by initiating conversations and responding to user interactions.
- Identify and engage with influencers and brand advocates.
- **Analytics and Reporting**:

- Track, analyze, and report on key social media metrics and performance.
- Use analytics to assess the effectiveness of campaigns and adjust strategies as needed.
- Provide regular reports to the management team on social media performance and insights.
- **Trend Monitoring**:

- Stay up-to-date with the latest social media best practices, trends, and technologies.
- Implement innovative strategies to stay ahead of industry trends and competitors.
- **Collaboration**:

- Work closely with other departments (e.g., PR, Marketing, Sales) to ensure brand consistency and integration of social media efforts with overall marketing strategy.
- Coordinate with graphic designers, copywriters, and other content creators to produce high-quality social media content.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person



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