Digital Marketing Executive
2 months ago
**About the Company**:
Join GRE Renew Enertech Private Limited, an ISO 9001:2015 certified company headquartered in Gujarat, India. Recognized as a leading manufacturer, global exporter, and supplier of LED Lighting, Solar Lighting, General Lighting, and Power Products, GRE Renew Enertech is dedicated to innovation and sustainability in the renewable energy sector.
**About the Role: Digital Marketing Executive**
As a Digital Marketing Executive at GRE Renew Enertech, you will play a pivotal role in driving the digital marketing strategy, enhancing the company's online presence, and contributing to its growth in the LED Lighting, Solar Lighting, General Lighting, and Power Products industry. To provide clarity on expectations, we have outlined Key Performance Indicators (KPIs) tailored to the unique demands of digital marketing in this industry.
**Functional Parameters**:
- **Website Traffic Growth**:
**Target**: Increase website traffic by 20% quarterly through effective digital marketing campaigns and strategies.
- **Lead Generation**:
**Target**: Generate a minimum of 500 leads per month through various digital channels, aligning with the target demographics.
- **Conversion Rate Optimization (CRO)**:
**Target**: Improve the website's conversion rate by 15% through ongoing analysis and optimization of landing pages and user journeys.
- **Social Media Engagement**:
**Target**: Achieve a 15% increase in social media engagement, including likes, shares, and comments, across relevant platforms.
- **Content Performance**:
**Target**: Maintain an average click-through rate (CTR) of 2% on shared content, with a goal to increase it by 0.5% each quarter.
- **Search Engine Optimization (SEO)**:
**Target**: Improve organic search ranking, aiming for a 15% increase in visibility and keyword rankings on major search engines.
- **Brand Mentions and Sentiment**:
**Target**: Increase positive sentiment by 20% over the next six months, with a goal to achieve at least 1000 brand mentions per month.
- **Online Advertising ROI**:
**Target**: Achieve a minimum Return on Ad Spend (ROAS) of 4X for online advertising campaigns across platforms.
- **Customer Retention and Loyalty**:
**Target**: Implement strategies to achieve a 20% increase in repeat engagements from existing customers through digital channels over the next year.
This role offers a dynamic opportunity for a Digital Marketing Executive to make a significant impact on GRE Renew Enertech's digital presence and contribute to the growth of the company in the renewable energy sector.
**Fundamental Parameters**:
**Experience**:Minimum 2-4 years of proven experience in digital marketing, particularly within the industry.
**Qualification**: Bachelors/Masters Degree in Marketing or a related field
**Location**: Ahmedabad, Gujarat
**Compensation**: Competitive, aligned with industry standards.
**Gender**: Both genders welcome to apply
**Job Types**: Full-time, Permanent
Schedule:
- Day shift
Ability to Relocate:
- Ahmedabad, Gujarat 380059: Relocate before starting work (required)
Work Location: In person
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