National Communications Associate

2 months ago

Delhi Delhi, India YWCA OF INDIA Full time

About YWCA of India:
The Young Women’s Christian Association (YWCA) is a movement working for the empowerment, leadership and rights of women, young women and girls in more than 100 countries. The members and supporters include women from many different faiths, ages, backgrounds, beliefs and cultures.

OverviewThe National Communications Associate will play a key role in enhancing YWCA of India's brand building and visibility. This role involves developing and implementing strategic communications that are aligned with YWCA of India’s Vision, Mission and Goals by developing appropriate content for various platforms and coordinating for seamless internal and external communications.

The role also includes managing media relations, overseeing social media, and producing content that supports advocacy efforts and public engagement. The role shall also require to research and monitor trends and stay updated with related developments to ensure the timeliness of the content you produce.

We are seeking a proactive, skilled communicator with strong writing abilities and media expertise who can effectively convey YWCA's mission to diverse audiences and amplify our mission and reach.

Responsibilities and Duties:
Strategic Communications:

- Develop and implement long-term communication strategies and work plans to advance YWCA's goals and objectives.
- Lead national and international advocacy communication campaigns in collaboration with YWCA leaders.
- Build capacity within the organisation through workshops, campaigns and advocacy training.
- Develop communication tools for outreach and communication like newsletters, annual reports, e-publications.
- Create timely reports for all communication content

Digital Communications:

- Manage social media and digital campaigns to support organisational objectives.
- Maintain and regularly update the website and other digital platforms.
- Craft narratives and storytelling content that highlight YWCA’s work.

**Research, Monitoring and Analysis**:

- Monitor media coverage and social media metrics to evaluate the effectiveness of communication strategies.
- Conduct research and analyse trends to decide

**Media Relations & Public Engagement**:

- Build relationships with media houses, outlets, influencers, and key stakeholders.
- Coordinate press conferences, interviews, and public appearances.
- Develop and execute marketing campaigns to promote YWCA’s projects, campaigns and fundraising initiatives.
- Monitor and analyze media coverage and social media metrics to assess the effectiveness of communications strategies and make recommendations for improvement.
- Ensure that in all social media forums, contents remain relevant and all publications, articles, press releases are published on time.

**Event Support**:

- Assist in organizing events, workshops and networking opportunities aligned with YWCA’s mission.
- Provide logístical and communication support for events, ensuring timely follow-up.

**Fundraising**:

- Support Programme Department with fundraising efforts for communications initiatives, including developing proposals and material for donor outreach.
- Produce needed content and script for national projects marketing and marketing videos of Y Knots products.
- Manage communication materials, logistics and follow up activities for fundraising events and campaigns.
- Ensure all content complies with organizational standards and protocols
- Develop and oversee the execution of marketing campaigns to promote the YWCA programs and fundraising initiatives.
- Ensure consistent branding across all communication channels, including digital platforms, printed materials, and events.

Digital Communications
- Plan and execute social media and digital campaigns to mobilize support and raise awareness about climate justice issues.
- Create engaging and impactful multimedia content like graphics, photos, videos, podcasts etc for various platforms, including social media, websites, and digital campaigns.
- Manage the network’s social media presence, ensuring consistent messaging, outreach, and engagement across platforms along with the official website producing and updating content regularly.

**Narrative Building and Storytelling**:

- Assist in developing and implementing the strategic advocacy campaigns that highlight the quadrennium themes of YWCA of India.
- Support the crafting and dissemination of impactful stories and narratives that raise awareness, shift public perceptions, and mobilize support for the YWCA India.
- Design appropriate creatives for posters, publications, programmes, events as guided by the Programme Department.

**Media Relations and Public Engagement**:

- Act as a liaison with media outlets, houses and agencies to secure coverage and amplify the message.
- Support the organization of workshops and events to amplify the concerns and importance of working for women and children
- Assist in organizing networking events to mobilize pr

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