Off Page SEO

2 weeks ago

New Delhi, India TAXMANN Full time

**About Taxmann**

India’s leading publisher on Taxation and Corporate Laws. We maintain the largest and most accurate online database on Income Tax, GST, Indirect Tax, International Taxation, Corporate Laws, Accounts & Audit, Insolvency & Bankruptcy Code and Indian Acts & Rules. Taxmann Group is the only publishing & product development company in India with complete backward and forward integration, right from the self-owned paper printing unit to in-house research and editorial team, and finally reaching the reader through its distribution network across India, along with a rob

We are seeking a skilled and motivated Off-page SEO Specialist with at least 1 year of relevant experience to join our dynamic digital marketing team. As an Off-page SEO Specialist, you will play a crucial role in optimising Taxmann’s website online presence and driving organic traffic through effective off-page strategies. You will have the opportunity to work closely with our SEO team to enhance our search engine rankings and boost our brand visibility across various platforms.

**Responsibilities**:
1. Develop and execute off-page SEO strategies to increase organic traffic and improve search engine rankings.

2. Conduct thorough keyword research and competitor analysis to identify potential link-building opportunities.

3. Create and implement effective link-building campaigns, including Editorial Links, guest blogging, influencer outreach, social bookmarking, and other off-page optimisation techniques.

4. Monitor and analyse website backlinks using industry-standard tools and regularly report on key performance metrics.

5. Collaborate with the content team to ensure that off-page SEO efforts align with the overall content marketing strategy.

6. Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.

7. Identify and resolve technical issues that may impact off-page SEO efforts, such as broken links, duplicate content, and site speed.

8. Assist in the development and execution of outreach campaigns to acquire high-quality backlinks from authoritative websites.

9. Monitor and respond to online reviews, comments, and mentions to enhance brand reputation and engagement.

**Requirements**:
1. Minimum of 1 year of experience in off-page SEO, preferably in a digital marketing agency or similar environment.

2. Strong understanding of off-page optimisation techniques and link-building strategies.

3. Proficiency in using SEO tools such as GA4, Google Search Console, Ahrefs, Moz, SEMrush, and similar platforms.

4. Knowledge of keyword research, competitor analysis, and SEO analytics.

5. Excellent analytical skills with the ability to interpret data and generate actionable insights.

6. Up-to-date knowledge of search engine algorithms, ranking factors, and SEO best practices.

7. Proven track record of improving organic search rankings and driving measurable results.

8. Strong communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.

9. Detail-oriented and self-motivated, with the ability to manage multiple projects simultaneously.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Speak with the employer**
+91 8527707587

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