Market Research Executive
6 months ago
**Overview**:
As a Market Research Associate, you will play a pivotal role in gathering, analyzing, and interpreting data to provide actionable insights into market trends, consumer behavior, and competitive landscapes. Your findings will directly inform strategic business decisions and drive growth initiatives. You will collaborate closely with cross-functional teams to support product development, marketing campaigns, and overall business strategy.
**Responsibilities**:
- **Data Collection**: Conduct primary and secondary research to gather relevant data on market trends, consumer preferences, and competitive intelligence. Utilize a variety of research methods, including surveys, interviews, focus groups, and data mining techniques.
- **Data Analysis**: Analyze collected data to identify patterns, trends, and insights. Utilize statistical analysis and data visualization tools to interpret findings and generate actionable recommendations.
- **Market Intelligence**: Monitor industry developments, competitor activities, and market dynamics to stay abreast of emerging trends and opportunities. Provide regular updates and reports on market trends and competitive landscapes.
- **Consumer Insights**: Develop a deep understanding of target audiences through consumer research and analysis. Identify consumer needs, preferences, and behaviors to inform product development, marketing strategies, and customer experience initiatives.
**Job Types**: Full-time, Fresher
**Salary**: ₹23,464.12 - ₹28,705.69 per month
**Benefits**:
- Health insurance
- Provident Fund
- Work from home
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Supplemental pay types:
- Performance bonus
**Education**:
- Master's (preferred)
Work Location: Remote
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