Public Relation and Strategic Marketing
4 weeks ago
Job Title: PR & Marketing Professional
Company: CYC Group
Location: [Kolkata]
About CYC Group: CYC Group is a leading [industry/sector] company dedicated to
[brief description of company mission and values]. With a commitment to excellence
and innovation, CYC Group has established itself as a prominent player in the
[industry/sector] landscape. We are currently seeking a dynamic and experienced PR
& Marketing Professional to join our team and drive our brand's growth and
visibility.
**Job Description**:
Position Overview: CYC Group is seeking a talented PR & Marketing Professional
with over 5 years of experience to lead our public relations and marketing efforts.
comprehensive PR and marketing strategies to enhance the company's brand image,
increase visibility, and drive business growth.
Key Responsibilities:
1. Develop and execute strategic PR and marketing plans aligned with CYC Group's
business objectives.
2. Manage all aspects of media relations, including cultivating relationships with key
media outlets, drafting press releases, and coordinating media interviews and events.
3. Drive brand awareness and engagement through effective content creation,
including articles, blog posts, social media content, and marketing collateral.
4. Plan and execute integrated marketing campaigns across various channels, including
digital, print, social media, and events.
5. Monitor and analyze PR and marketing metrics to evaluate the effectiveness of
campaigns and initiatives, and make data-driven recommendations for improvement.
6. Collaborate cross-functionally with internal teams, including Sales, Product
Development, and Senior Management, to ensure alignment and integration of PR
and marketing efforts.
7. Stay abreast of industry trends, market developments, and competitive landscape to
identify opportunities for innovation and differentiation.
8. Manage PR and marketing budgets effectively, ensuring efficient allocation of
resources to maximize ROI.
9. Represent CYC Group at industry events, conferences, and trade shows to build
relationships and promote the brand.
10. Mentor and develop junior members of the PR and marketing team, providing
guidance and support to foster their professional growth.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- Minimum of 5 years of experience in PR and marketing roles, preferably in
[industry/sector].
- Proven track record of developing and implementing successful PR and marketing
campaigns.
- Strong written and verbal communication skills, with the ability to craft compelling
messaging and content.
- Excellent media relations skills, with a network of contacts in the media industry.
- Proficiency in digital marketing tools and platforms, including social media
- Strategic thinker with the ability to analyze data, identify trends, and translate
insights into actionable strategies.
- Creative mindset with a passion for innovation and storytelling.
- Strong organizational and project management skills, with the ability to multitask
and prioritize in a fast-paced environment.
- Team player with excellent interpersonal skills and the ability to collaborate
effectively across functions.
**Benefits**:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
- Work-life balance initiatives
- Employee discounts and perks
If you are a results-driven PR & Marketing Professional looking for an exciting
opportunity to make an impact and drive growth at CYC Group, we encourage you to
success story
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹60,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Morning shift
Supplemental pay types:
- Yearly bonus
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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