Digital Marketing Executive
2 weeks ago
**JOB DESCRIPTION**
- **Digital Strategy Development**: Developing and implementing a comprehensive digital marketing strategy aligned with business goals. This involves understanding the target audience, market trends, and competitor activities.
- **SEO and SEM**: Optimizing website content and structure for search engines (SEO) to improve organic search rankings. Managing pay-per-click (PPC) campaigns and Google Ads to drive traffic and conversions.
- **Social Media Marketing**: Managing social media accounts and developing strategies to increase followers, engagement, and brand awareness. This involves creating and curating content, running social media campaigns, and analyzing performance metrics.
- **Analytics and Reporting**: Using tools like Google Analytics to monitor and analyze website traffic and user behavior. Providing regular reports and insights to track key performance indicators (KPIs) and optimize marketing strategies accordingly.
- **Digital Advertising**: Planning and executing online advertising campaigns across various platforms like Google Ads, social media ads (Facebook, Instagram, LinkedIn), and display advertising networks.
- **Website Management**: Collaborating with web developers/designers to ensure the website is functional, user-friendly, and optimized for conversions. Monitoring website performance and implementing improvements as needed.
- **Marketing Automation**: Implementing and managing marketing automation tools (e.g., HubSpot, Marketo) to streamline marketing workflows, automate repetitive tasks, and improve efficiency.
- **Budget Management**: Planning and managing the digital marketing budget effectively to allocate resources optimally and achieve maximum ROI.
- **Market Research**: Conducting research on market trends, customer preferences, and industry developments to stay informed and adjust marketing strategies accordingly.
Pay: ₹20,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Total work: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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