Digital Marketing Expert
2 months ago
**Roles and Responsibilities**:
⦿Formulate and implement effective paid strategies (both long-term and short-term) with good ROAS.
⦿Optimize PPC budgets and monitor bids to increase ROI.
⦿Oversee ad accounts on multiple platforms (Google, Facebook, etc.).
⦿A/B testing with different ad creatives and landing pages to improve CTR
⦿Managing and optimizing multiple PPC campaigns simultaneously.
⦿Perform thorough keyword and audience research followed by strategic targeting.
⦿ Track and report daily, monthly and weekly KPIs to evaluate performance and identify opportunities for more efficient ad spending.
⦿ Clear and concise copywriting for campaigns.
⦿Ensure that campaigns are aligned across different platforms to avoid wasted spend or crossover.
⦿Staying afoot with PPC and SEM trends and implementing them wherever necessary.
⦿Ad spending.
**Salary**: ₹30,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
- Morning shift
Ability to commute/relocate:
- Mohali - 160062, Punjab: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
**Speak with the employer**
+91-XXXXXXXXXX
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