Jr. Digital Marketing Executive

3 weeks ago

Kolkata West Bengal, India IndoAge Full time

As a Digital Marketing Executive with 1 year of experience, you will play a pivotal role in developing and implementing digital marketing strategies to enhance the online presence and visibility of our brand. This role requires a deep understanding of digital marketing channels, excellent analytical skills, and a creative mindset to drive engagement and conversion.

**Key Responsibilities**:

- **Social Media Management**:

- Create, schedule, and manage engaging content across various social media platforms.
- Monitor social media trends, audience behavior, and competitor activities.
- Implement social media advertising campaigns to achieve specific objectives.
- **Content Creation and Management**:

- Develop compelling and relevant content for various digital channels, including blogs, website, and social media.
- Optimize content for SEO and ensure its alignment with the overall digital marketing strategy.
- Collaborate with the design team to create visually appealing and shareable content.
- **SEO and SEM**:

- Conduct keyword research and analysis to optimize website content for search engines.
- Manage and optimize paid advertising campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
- Stay updated on SEO and SEM best practices and algorithm changes.
- **Analytics and Reporting**:

- Utilize analytical tools to monitor website and social media performance.
- Prepare regular reports on key performance metrics and provide insights for continuous improvement.
- Identify opportunities for growth and areas for optimization.
- **Campaign Management**:

- Plan and execute digital marketing campaigns across various channels.
- Monitor and analyze the performance of campaigns, making data-driven adjustments as needed.
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Knowledge of SEO and SEM best practices.
- Familiarity with marketing analytics tools (Google Analytics, etc.).
- Strong written and verbal communication skills.
- Creative thinking and the ability to generate innovative ideas.
- Proficient in using digital marketing tools and platforms.

**Personal Attributes**:

- Detail-oriented with strong organizational and multitasking abilities.
- Results-driven with a focus on achieving measurable outcomes.
- Ability to adapt to a fast-paced and dynamic work environment.
- Continuous learner with a passion for staying updated on industry trends.

**Job Types**: Full-time, Walk-In

Pay: ₹9,297.00 - ₹10,000.00 per month

Schedule:

- Monday to Friday
- Morning shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- total work: 5 years (preferred)

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