SEO Executive
6 months ago
**JD for SEO Executive**
He must carry various responsibilities to optimise online presence and drive organic traffic to the client’s website. Below is a comprehensive outline of the critical areas he will be involved in:
- **Pre-Optimization Website Analysis**:
- Conducting a thorough analysis of the website to identify areas for improvement.
- Performing on-page checklist assessments.
- Conducting pre-optimization website analysis, competitor analysis, keyword research & analysis, baseline ranking check, duplicate content check, and Google penalty check.
- Backlink analysis to evaluate the quality and relevance of inbound links.
- **On-page Optimization**:
- Implementing on-page optimization techniques such as website canonical checks, image alt tags optimization, content optimization, and SEO-friendly URL setup etc.
- Ensuring website navigation is user-friendly and implementing necessary improvements.
- Setting up essential tools, including Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, and schema markup.
**Off-page Activities**:
- Engaging in off-page optimization activities such as external blog writing, article submissions, social bookmarking, and press release distribution.
- Creating and sharing infographics across various social media networks.
- Managing local business listings and optimising for location-based searches.
- **Backlink Audit**:
- Conducting regular audits of referring domains/backlinks to assess quality and toxicity.
- Monitoring keyword ranking using SERP tracking tools and providing regular performance reports.
- **On-page and Off-page Analysis**:
- Checking indexing and crawling status of assigned pages and blogs.Analysing keyword density, keyword stuffing, and keyword proximity.
- Conducting competitor analysis using tools like SEMrush, MOZ, and Screaming Frog.
- **Content Creation and Optimization**:
- Generating SEO-optimised content for guest posts, blogs, and articles.
- Ensuring all content is plagiarism-free and rewriting as necessary for AI-human mixture.
- **Guest Posting**:
**- **Websites Research Parameters of Guest Posting*
- Domain Authority
- Page Authority
- Spam Score
- High Traffic
- Outgoing Links
- **Finding and Researching Guest Post Sites**
- Competitor Analysis (using Semrush)
- Google Search Operators
- Social Media and Forums (Facebook, Twitter, Linkedin)
- Guest Blogging Directories
- **Outreach Approach**:
Pay: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (required)
**Experience**:
- PPC Campaign Management: 1 year (preferred)
- SEO: 2 years (required)
Shift availability:
- Night Shift (required)
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