Pcr Executive

**Key Responsibilities**:

- **Media Strategy Development**:

- **Design and Execute Media Strategies**: Develop and implement strategic media plans that align with the organization's overall goals and objectives.
- **Monitor Industry Trends**: Stay updated on industry trends and media landscape changes to identify opportunities for strategic advantage.
- **Media Relations**:

- **Build Media Relationships**: Establish and maintain strong relationships with key journalists, media outlets, and influencers.
- **Manage Media Inquiries**: Serve as the primary contact for media inquiries and facilitate effective communication between the organization and media representatives.
- **Content Oversight**:

- **Develop Content**: Oversee the creation of engaging and relevant content for various media channels, including press releases, articles, blog posts, and social media updates.
- **Ensure Brand Consistency**: Ensure that all content aligns with the organization’s brand voice, messaging, and strategic goals.
- **Channel Management**:

- **Optimize Media Channels**: Manage and optimize the organization’s media channels, including digital platforms, traditional media, and social media.
- **Evaluate Channel Performance**: Monitor the performance of media channels, using analytics to assess effectiveness and make data-driven adjustments.
- **Campaign Management**:

- **Plan Media Campaigns**: Develop and execute media campaigns that promote the organization’s products, services, or initiatives.
- **Coordinate with Teams**: Work closely with internal teams, such as marketing and product development, to ensure alignment and integration of media campaigns.
- **Crisis Communication**:

- **Develop Crisis Plans**: Prepare and implement crisis communication plans to address and manage negative press or other media-related issues.
- **Respond to Crisis Situations**: Provide timely and accurate information to the media during a crisis to protect and manage the organization’s reputation.
- **Reporting and Analysis**:

- **Track Media Coverage**: Monitor and analyze media coverage and public sentiment to measure the impact of media strategies and campaigns.
- **Prepare Reports**: Develop comprehensive reports on media activities, performance metrics, and outcomes for senior management.
- **Budget Management**:

- **Manage Media Budget**: Oversee the budget for media activities and campaigns, ensuring cost-effective use of resources.
- **Allocate Resources**: Allocate resources effectively across different media channels and initiatives.
- **Event Management**:

- **Organize Media Events**: Plan and execute media events, such as press conferences and media briefings, to enhance the organization’s media presence.
- **Coordinate Logistics**: Handle logistics for media events, including invitations, venues, and media kits.
- **Team Leadership**:

- **Lead and Mentor**: Provide leadership and guidance to media relations staff and other team members.
- **Foster Collaboration**: Encourage collaboration and communication within the team and with other departments.

**Job Types**: Full-time, Permanent

Schedule:

- Morning shift
- Night shift
- Rotational shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**
+91 7838567221