Digital Marketer

6 months ago

Delhi, India HelpAge India Full time

HelpAge India is a reputed charity known for its pioneering work in support of the disadvantaged elders. Our work benefits over 2 million elders every year through our programs and services nationwide in the areas of healthcare, livelihoods, care homes & helplines, disaster response, and advocacy for rights of senior citizens. The funding for the programs is raised from individuals, corporate and institutional donors. HelpAge India has recently won the prestigious 2020 UN Population Award in the institutional category - a global recognition for its 43 years of work for the cause and care of elders. HelpAge India is striving to realise the vision of building an age friendly society where senior citizens - both current and future - live active, healthy and dignified lives.

HelpAge India is now looking for **Manager Digital Marketing & Content - Specialist **for its Digital Fundraising team**. **The incumbent will support fundraising by harnessing the power of online and technology and also support/facilitate traditional fundraising streams for integrated solutions. S/he will be coordinating closely with all concerned departments in HelpAge India for relevant online content for fundraising promotion. The person will also keep abreast of the latest technologies/market trends in the digital space and make the best use of technology and data for enhancing visibility and fundraising (acquisition and retention). Central role to build, plan and implement digital outreach for HelpAge India. The position is based out of New Delhi. Incumbent will be directly reporting Director - Digital Marketing & Fundraising

The main job responsibilities will be:

- Supporting optimization & growth of key digital channels and assets for HelpAge India
- Website
- Social Media (FB, Twitter, LinkedIn, Insta & YouTube)
- Mail Chimp, SendIn Blue, etc.
- Google for Not Profits (Optimization of AD Words Grant & more).
- Devise strategies to drive online traffic to the website and other online assets through **SEO** (On-page/Off-page - Google, Yahoo, Bing, etc.), marketing and communications, including in-house E-mail campaigns.
- Lead to execute/initiate integrated campaigns (Social Media Lead Gen, Whatsapp, SMS, Online) both Inbound and Outbound to generate direct and indirect revenue streams.
- **Support Media Planning & Buying** - Digital (FB Ads, Insta ADS, YouTube, OTT, Google Ads, etc.)
- **Track, Measure and Report** on key performance indicators. (SEO, Google Analytics 4, FB **Pixel/Analytics**, **GTM**, etc.)
- Responsible for facilitating existing partners by providing Landing pages, ad copy, short videos, infographics, etc.
- Monitoring of market trends, competitions, new technologies & trends in the digital/charity/non-profit space.
- Strictly follow the organisational work plan and individual activity plan and proactively contribute to the achievement of the strategic directions of the organisation; ensuring adherence to quality and timeliness of the deliverables.
- Uphold the mission/vision and values of HelpAge India demonstrating the behaviours and competencies as appropriate for the position.

**QUALIFICATIONS, EXPERIENCE AND COMPETENCIES**:
Qualifications:

- Degree in Communications stream
- Qualification in Digital marketing will be an added advantage

Experience Required:

- Should have 2 to 4 years of working experience in a similar stream.
- Hands-on experience in marketing communication especially in Digital Communications related activities.
- Excellent knowledge of English & Hindi to enhance independent content and design abilities.
- A good understanding of customer relationship management in order to increase supporter conversion, engagement, retention and related database tools.
- Understanding of website development, hosting, wordpress integrations/plugins and management.
- Self-motivated, flexible & experienced to manage/multi-task effectively with clear deadlines.
- Critical thinking capacity with high attention to detail.
- Experience in technical SEO, off-page, website structure/architecture and Keyword Optimizations.
- Strong commitment to team-working, ideation, collaboration, consensus building and negotiation.
- Sensitivity towards Eldercare, related health risks and rights.
- Understanding in marketing automation technology

**Desirable qualities/experience/skills**:

- Prior experience working in fundraising operations or not-for-profits in digital communication sphere
- Ability and willingness to undertake travel, primarily within India
- Written and verbal communication skills in English & Hindi.
- Ability to work effectively in teams as well as independently.

**Vital Needs**:

- Sensitive heart, empathetic humane & passionate to contribute to a healthier India
- Communication skills to connect with people
- Love for technology
- Committed to getting something done every day, a never say die attitude
- Resourceful
- Learning attitude

Emoluments will be commensurate with skills and in line with t

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