Copywriter
3 months ago
Roles and Responsibilities of a Copywriter:
Content Creation: Write clear, engaging, and persuasive copy for various platforms, including
Brand Voice Development: Maintain and enhance the brand’s voice and messaging
consistency across all content.
Collaboration: Work closely with marketing, design, and product teams to align copy with
overall marketing strategies and creative concepts.
Research: Conduct thorough research to understand target audiences, industry trends, and
competitor messaging.
Editing and Proofreading: Edit and proofread copy to ensure clarity, accuracy, and adherence
to brand guidelines and grammar rules.
Content Strategy: Assist in developing and maintaining a content calendar to ensure timely
delivery of materials.
Performance Analysis: Analyze the effectiveness of content and campaigns, using insights to
refine strategies and improve engagement.
SEO Integration: Implement SEO best practices in writing to enhance online visibility and
search rankings.
Adaptability: Adjust writing style and tone based on different platforms and audience needs.
Feedback Incorporation: Respond to feedback and make revisions as needed to meet project
goals.
Writing Advertising Copy: Creating engaging headlines, taglines, and body text for ads across
various media.
Content Creation: Developing content for websites, blogs, and social media that informs and
entertains while driving conversions.
Brand Messaging: Ensuring consistent brand voice and messaging across all platforms.
making a purchase or signing up for a service.
SEO Optimization: Incorporating keywords and phrases to improve search engine rankings
and increase online visibility.
Research: Understanding the target audience and market trends to tailor messages effectively.
Qualifications:
**Education**:
Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
**Experience**:
Proven experience as a copywriter or similar role, preferably in a marketing or advertising environment (2+ years recommended).
Portfolio showcasing a range of writing styles and projects.
**Skills**:Exceptional writing, editing, and proofreading skills with a keen eye for detail.
Strong understanding of SEO principles and digital marketing strategies.
Ability to adapt writing style to different audiences and mediums.
Proficiency in using content management systems (CMS) and basic HTML is a plus.
Excellent organizational and time management skills.
Personal Attributes:
Creative thinker with the ability to generate innovative ideas.
Strong interpersonal skills and the ability to work collaboratively in a team.
Self-motivated, with a strong sense of ownership and accountability.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
**Benefits**:
- Health insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
- Fixed shift
Supplemental Pay:
- Overtime pay
**Experience**:
- total work: 2 years (preferred)
Work Location: In person
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